Japan’s train lines are often lauded as some of the best in the world, and there’s even a subculture of train enthusiasts that you may see excitedly snapping pics on station platforms.
Because of these two reasons, it’s not unusual to see releases and events in Japan based around trains. There’s train-themed bars, and an old train carriage was even used to make an awesome drinks vending machine in a Tokyo station.
Knowing there’s a market for such things, a nihonshu brand called Ichi-Go-Can have released a lineup of beverages inspired by real life trains that run on the Keio Line.
Ichi-Go-Can specialise in sake that comes in 180 ml size cans. This is nearly equivalent to a traditional Japanese measurement of volume called a go, hence the name Ichi-Go-Can (One Go Can).
Each can’s sleek design is faithful to how the actual trains look and have details such as the trains’ destinations. Even if you’re not a train otaku, they would make a snazzy souvenir or present.
They can be picked up at various Keio Stores, Kitchen Courts, and Keio Expresses around Tokyo train stations.
If you’re not in Tokyo, they can also be ordered online. Each can costs 500 yen (not including tax), and since it contains alcohol, it can only be purchased by those of legal drinking age.
Source: PR Times
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toolonggone
I totally misread that headline. I thought the trains were wrapped to look like bottles of nihonshu.