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KitKat Japan debuts world’s first cacao fruit chocolate as environmentally sustainable snack

By Jess, grape Japan

KitKat Japan always seems to be looking for new ways to innovate when it comes to their chocolate creations. They have a dedicated chain of shops in Japan called ‘KitKat Chocolatory’ where they usually debut their unique, luxury bars.

Their latest endeavor has led them to successfully create a powder from the cacao fruit’s flesh which can replace sugar in a chocolate bar.

Worldwide, not many people know about the white flesh of the cacao fruit. It surrounds the beans, which are the main ingredient of chocolate, and has a distinctive bittersweet taste.


Although some of the pulp is used in the fermentation process when making chocolate, about 70 percent of the flesh is still discarded, which is why Nestle wanted to find another use for it in order to reduce food waste and increase environmental sustainability.

Not that they are the first to think of using the cacao pulp for other means. In the cacao fruit’s native countries such as Brazil, it’s already used in drinks, smoothies and ice cream.


But in order to show a new side of the cacao fruit’s under appreciated charms, KitKat Chocolatory’s patisserie went to work. They discovered that the flesh can be dried and made into a powder which can be used in place of sugar in the chocolate.

The world’s first cacao fruit chocolate bar went on sale Nov 29 and if you want to try out this novel flavor, they can be picked up in Kit Kat Chocolatory stores (or their online shop), the KitKat Gift Shop or the Nestle Online Shop. An individual bar costs 400 yen, but if you're feeling extra fancy, or want a gift for a chocoholic, they also come in assorted sets of five or seven.

If you're curious about Kit Kat Japan's other inspired and bizarre creations, check out our list of their most interesting and jealousy-inducing chocolate bars.

Source: PR Times

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© grape Japan

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What a complete ripoff from an extremely mediocre chocolate maker...

0 ( +2 / -2 )

400 yen? Get outta here...

-1 ( +1 / -2 )

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