Perhaps worldwide, the humble KitKat isn’t a chocolate bar known for boundary pushing flavors and innovative thinking. But Japanese KitKats are like a whole other breed of snack, ever-evolving into wackier flavors, more creative ideas and even attempting to tackle issues such as climate change.
In September 2019, they started an overhaul of their usual plastic wrappers, pledging to fully replace it with paper packaging by 2025.
They already switched over some flavors such as the "original" and "deep matcha" products, and now it’s the perfect time of the year to relaunch classic spring flavors and announce a brand new one, all in more environmentally-friendly packaging.
The newest addition to their chocolate lineup is Easter Banana. In a campaign which highlights the new paper wrapping, the design includes an Easter Bunny surrounded by eggs and flowers which can actually be colored in.
The rereleases also include two seasonally appropriate cherry blossom-inspired chocolate bars, Sakura Nihonshu (Japanese sake) and Sakura Mochi flavor, a traditional springtime treat.
In addition to this, two other beloved varieties are returning in paper packaging, Adult Sweetness Hojicha (roasted green tea) and Adult Sweetness Raspberry are back with their sophisticated flavoring.
All these bags of 12 mini bars will go on sale in Japanese stores for 500 yen, but will be available from different dates. Easter Banana was already released on Feb 17, while the cherry blossom duo will be coming out March 2. We can look forward to the remaining two which will be released from March 9.
Source: PR Times
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