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Korea’s popular beer Hite reaches Japan

27 Comments

South Korea’s popular beer Hite has now reached the Japanese market pleasing those who love beer with a bitter taste. The beer is co-brewed with a Danish liquor company. Price: 210 yen.

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27 Comments
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Seems like Korea is taking Japan by storm. First came the entertainment, then the food, and now it is the beer. Is Japan turning into a korean nation with many korean things being distributed all over Japan. Only time will know.

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Many "traditional" Japanese arts came from Korea. There are similarities in creation myths, as well.

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Don't know about the art thing but Korean beer is worse than American which says a lot. I am not trying to bash this product and even a lot of Koreans agrees that their beer are sub-par.

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More beer = always a good thing.

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Agreed, Korean beer ranks among the worst in the world.

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ah the beer with the silent S.I have plenty of it during my Seoul sojourns.

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I note the Daiei chain has been selling Korean happoshu at less than 90 yen, i.e., 40 or 50 yen a can cheaper than its Japanese domestic variety, which means that after duties and distribution costs the merchandise costs about 10 yen a can.

This stuff being "real" beer, most of that 210 yen goes to taxes. It had better be pretty good to justify that price. I am willing to try it, just out of curiosity.

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How I DON'T miss the expensive uninteresting beer of Japan. A sorry state of affairs.

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SamuraiBlue must not have been in the US for some time because if his/her idea of American beer is Bud or Miller Lite then too bad for SamuraiBlue. Try an Ommegang or a Russian River beer PLEASE!!!

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Don't know about the art thing but Korean beer is worse than American which says a lot. I am not trying to bash this product and even a lot of Koreans agrees that their beer are sub-par.

SamuraiBlue

America has some of the best beers in the world. Try: Stone, Green Flash, Bear Republic, Ballast Point, Three Floyds, Rogue, Southern Tier, Great Divide, Left Coast, Pizza Port, Maui...the list goes on. All world cup winners.

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mrtestsworth at 07:25 AM JST - 7th June. America has some of the best beers in the world.

Your right. You might want to try Widemer Hefenweizen, made in Portland, Oregon. A great beer.

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Beer is only as good as the company you enjoy it with, and great times have been had with Hite and my Korean friends. Drinking with precious US beer snobs (oh the irony) is painful, no matter how good the beer is.

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Nice want to give it a try. However best beer in the world is and remains Heineken. ^^

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Papigiulio.

See your Heineken and raise you an authentic Pilsener, Grolsch or a Budvar Budweiser. Will give it a try too.

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I'll stick with Red Horse from the P.I. Not great on taste, but it will do the trick if your out to get wasted.

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Chimay White. Cheers.

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josephmccolley:

" How I DON'T miss the expensive uninteresting beer of Japan. A sorry state of affairs. "

Come on. Yebisu? Suntory Malts Premium? Heartland? All good stuff, and there are other brands.

I am willing to try this Korean thing too. Can´t really be worse than Happoshu, can it now.

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Joseph: Plenty of interesting micro breweries putting out good brew. Check 'em out.

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are you kidding ??? beer from Korea ? cum on , they hardly have fresh water let alone beer water ..the only real beer comes from Australia ! honto Tonto !. as for Heinekin .. Papigiulio , it has 23 preservatives and bottles are washed in formaldehyde.. wanna grow some tits ? American beer ..yuk ..also the worst crap ...get real people... beer is water with hops ..where does the cleanest water come from ? errr AU & NZ thats where ...Im not talking Fosters either!! cheers

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Nothing beats our local supermarket chain's happoshu brewed in Belgium: 399 Yen for a 6-pack. Of course its nothing compared to "real" beer from Belgium or Germany, but for every-day it tastes better than most other Japanese happoshu!

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tried beers all over the world still find aussie beer best

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I,ve tried Hite beer and if you like soda water you,ll love hite.. As for the best beer you can,t beat aussie beer for choice and quality, Cascade, crown lager ,James boag, even VB on tap...

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Seawolf, let it out, which chain, what beer?

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I hope this is better than their OB beer.

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Commercial US beers may be crap, but American microbreweries make some of the best beers in the world.

Rogue is one that stands above the crowd.

I say that and I'm British!

There are some great Japanese beers too. Minoh W-IPA is excellent. Ebisu and Sapporo IN SAPPORO taste fantastic. Take a look at the microbreweries in Japan too. Baird puts out some great tasting and really original beers. Check out Popeye in Ryugoku (where the Sumo dojo is - in Tokyo).

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josephmccolley - Japan has some very good beer - to say it's expensive and uninteresting only shows you don't really know it...

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Japan has some very good beer - to say it's expensive and uninteresting only shows you don't really know it...

No, not so much. The beer market here is dominated by the big 4 companies. The variety is very small, it is expensive and there are only a very few decent beers. Japan is not to be praised for the state of it's beer.

There is a micro-brew near my city and its beer is way, way better than any of the big, national beers. Japan has yet to have it's micro-brew revolution as the states has had. I've heard there are quite a few micro-brews in Japan, but since they aren't sold in any of the stores here, it's just a myth as far as I'm concerned.

Since, at least in my area, near beer and happoshu are more popular than real beer, Japan deserves only scorn on this point, imo.

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