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Lolita maternity wear lets you keep looking girlish

By Casey Baseel, SoraNews24

While the term “Lolita” carries a scandalous, sexualized vibe when used in English, Japan’s Lolita fashion movement isn’t really concerned with provocative promiscuity. Instead, Lolita fashion is all about ornate, elaborate girlishness, as aficionados dress in outfits that wouldn’t look out of place on an aristocratic young lady of the Victorian era, or perhaps her dolls.

But youthful fashions can continue to hold their appeal even after a person enters adulthood, which brings us to a new line of Lolita dresses that are designed with grown-ups in mind, since they’re also maternity wear.

Mocolle, the company behind Japan’s shrine maiden swimsuit and bunny lingerie, proves that it can grab attention without showing off skin, although the airy sleeves of the of the Lolita Maternity One-Piece are somewhat see-through. A key design point is that the dress uses no elastic in the waist or torso, instead opting for a loose-fitting cut and including an organdy cotton ribbon to tie around the midsection, ensuring that the garment is never too tight across the stomach.

Designer MerryGORound says his goal was to create Lolita fashion that mothers can wear both before and immediately after giving birth. To that effect, buttons on the front of the dress can be undone to allow for easy breast-feeding.


For further versatility, the dress can be worn completely unbuttoned, as a light jacket, and the ribbon and collar are both removable.


The Lolita Maternity One-piece is currently being offered in three colors: navy blue, lavender, and off-white, here through crowdfunding site Campfire. Reward tiers that include the dress start at 23,850 yen, meaning this isn’t quite the economical choice that Uniqlo maternity wear is, but such is the cost of being a Lolita loyalist.

Source, images: Campfire

Read more stories from SoraNews24.

-- Japanese fashion comes home: Interior design ideas for Lolita-style living

-- Shut up and take our money! This awesome dress combines lolita and traditional Japanese fashion

-- Cosplay from the comfort of home in unique police uniform loungewear from Japan

© SoraNews24

©2023 GPlusMedia Inc.

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Why on earth would a grown woman want to look like a little girl?

4 ( +7 / -3 )

Lolita Maternity!!!!

... such is the cost of being a Lolita loyalist

What do such little girls expect?

No surprises here - wait till the Otaku crowd moves its conga-line from Akihabara to the nearest Lolita Maternity outlet

Welcome to LOLiCOM Paradise, Japan.

1 ( +3 / -2 )

It's questionable if anyone who chooses to wear this is fit to be a mother.

0 ( +8 / -8 )

You can never tell. Seen many hardcore, etc types turn into great patents.

Myself didn't think I would be a great father watched the whole pregnancy thing with a distance till they let me held my son and voila a great switch flipped. Ex-Military, Biker, MA, etc not the fatherly type now?

Seen it many times, said that becoming a parent don't mean giving up your identity, etc.

Good that they cater for people that don't stop being themselves after becoming parents.

3 ( +5 / -2 )

It's questionable if anyone who chooses to wear this is fit to be a mother.

What about punks? Metalheads? Tattooed scruffs with pirate ear rings? The way a person dresses has nothing to do with what sort of parent they'll make. Always so quick to be judgmental?

4 ( +6 / -2 )


Why on earth would a grown woman want to look like a little girl?

A side affect of J mens desire for young women.

-2 ( +2 / -4 )

@Kobe White Bar Owner.

I said 'little girl' not 'young women'. They are very different people.

0 ( +0 / -0 )

Why do they want to look like a pregnant teen?

0 ( +2 / -2 )

This is why many people just don't take Japan seriously, and those that do view it as a sex paradise.

2 ( +5 / -3 )

I am speechless!

0 ( +1 / -1 )

I think everyone commenting is very mistaken. Its a fashion style just like any other, pastel/goth/suburban mom lol you name it. Its not worn to impress japanese men or anything, its popular all over the world. You do it for yourself, because you like looking cute. Maybe it is too girlish for some people but suburban mom is too plain for others, lets just respect each other and our choices, no?

1 ( +3 / -2 )

Why on earth would a grown woman want to look like a little girl?

These models don't look like little girls to me, just adults wearing very feminine clothes. Also such dresses are hiding figure imperfections, this is part of the reason why such clothes are popular. Many men grow full beards to look more masculine, women have their own tricks to look more feminine. They don't necessarily do it for men, most of women do it for themselves or other women to feel more confident.

0 ( +2 / -2 )

@bosphorus Oh, yea, I heard that line a lot from feminists that women dress up, go for a diet, expose their body and so on for their own satisfaction and so as to impress other females rather than to seduce the opposite sex. I can only guess though that most instinctive decision is based on basic human nature and this fashion trend is also a clear reflection of Japanese guys preference. It's not like young mommies are in competition to impress each other.

-1 ( +0 / -1 )

Where all I live, all the pregnant teenage girls just wear pajamas in public. Their boyfriends tend to wear flat-brimmed Chicago Bulls ballcaps.

0 ( +0 / -0 )


Kitakyushu sucks, don’t it? : (

0 ( +0 / -0 )

Looking like a virgin whilst covering the baby bump!

I can't explain it....,

0 ( +0 / -0 )

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