new products

Low-calorie sliced bread

37 Comments

Yamazaki Bread Co has developed low-calorie sliced bread. The new product contains 25% fewer calories than previous breads of a similar size, at 189 calories per 100 grams. Previous products measured in at 269 calories for the same amount. 189 yen for six slices.

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Now if only they would come up with a widely-available whole-grain bread so I can enjoy the occasional sandwich without resorting to the hyper-processed, spongy white stuff.

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sk4ek: When I order a sandwich in Japan, that white bread is always the default bread used and sometimes whole wheat isn't even available.

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189 calories for Y189, pls try reduce little more calories :)

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Now if only they would come up with a widely-available whole-grain bread so I can enjoy the occasional sandwich without resorting to the hyper-processed, spongy white stuff.

I hate the bread available in Japan. I wouldn't even call it bread.

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I would LOVE a loaf of whole grain bread... My rich friends in Tokyo are always talking about how easy it is to get it where they are, but yeah, needs to be more widely-available everywhere. I'll eat the spongy white stuff, but I think I will have to wait until I go back to the states to have a REAL sandwich ever again, haha.

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I just don't get it why they always have to sell bread in a plastic bag instead of paper bags, it is no wonder that it will taste terrible.

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That's the next best thing next to sliced bread!!!....

....Oh, wait a minute....it is sliced bread.

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That stuff in plastic bags isn't fit to be called bread.

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Why didn't they make it 8 slices? It doesn't matter if it's lower-calorie if the slice is that much larger than the other breads.

The slices from those 6-slice packs are so thick! Almost impossible to eat!

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how could you gain weight from air?

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JT please tell us where we can buy real bread.

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The slices from those 6-slice packs are so thick! Almost impossible to eat!

If you're handy with a breadknife, it's possible to slice a 6-slice in half, makes it just right (size-wise) for sandwiches. You need a magic wand to do anything about the cotton wool taste, though.

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I wish they would actually sell a whole loaf of bread at the supermarket, and a 2L milk too oh and those huge cadbury chocolate family size bars,,,, the good bread, you buy that from a boulongerie (spell?) of which there are many in Japan but , it would be nice to get nice bread at the supermarket also nice bread like vogels bread, lots of grains etc in the bread,,,,white stuff is only nice for sometimes, but I want full grain bread to put mustard and ham and yummy stuff,,,but this is Japan, and the ideas of sandwiches still has a long way to go,,,i mean they only just got real yoghurt and cheese at the super in the last 2 years or so,,,,

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I buy bread at my local german Bakery(has a nice cafe on 2nd foor). They also sell hampers of a variety of breads for 650Yen, great with stews, etc.

Skipping all the Japanese and the Faux French Bakeries on the way there.

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I crave real bread here in Japan the same way so many Japanese crave rice and miso soup in North America. I'll probably fork over the dough for a bread maker soon, as those good German bakeries are too few and far between.

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My local bakeries only ever contained sweets - sugared bread, cinnamon whirls, etc. Could never find a decent loaf.

Will this product be super thick too? or cut into manageable pieces?

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Agreed most japanese thing overseas bread are sweets, snack style breads or similar stuff plus baguettes.

Hence why I love my local german bakery, they got a wide variety of rolls(Kaiser with cheese, seasme, Mohn(poppy seed), etc) and breads(rye, whole-wheat, muesli, etc).

Granted they also sell things like Kirschen-taschen, Vanilla-taschen, Linzer torte, chese cake, etc.

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With a bread machine you can make real bread to your own recipe - wholewheat, rye, grains, seeds, whatever. Even without sugar! All you need to know is where to buy good flour.

But it beats me why anyone would want low calorie bread. It's a carbohydrate food, for f's sake, it's supposed to be full of calories! Low calorie bread makes no more sense than low fat butter substitute or low sodium salt. Just eat less of them!

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I just tried it. I don't recommend it.

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Maybe if you soak it in egg, put it in a fry pan with butter, grill it on both sides and put some maple syrup on it, it will make decent French toast, but then it won't be low calorie!

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Sarge-- That sounds amazing all of a sudden. I think I'll pick up this bread... and some eggs on the way home today. Maybe some powdered sugar and cinnamon while I'm at it.

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Guess I'm spoiled living in the New York area. Can get fresh baked artisan bread(sometimes still warm) anytime: rye, pumpernickel, multigrain, sourdough, you name it. Hard crust and chewy inside. Slice it up, slather on some butter. Accompanied with homemade soup. You're not craving this white bread now, are you?

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kokorocloud - Thanks! I forgot about the sugar and cinammon! But just regular sugar & cinammon will do, powdered sugar in Japan is ridiculously expensive.

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paulinusa - We have the French bread shop chain Paul's in Japan. They don't have any low-calorie bread like Yamazaki but they have something called flute ancien ( plain French bread ) and flute sezam ( French bread with sesame seeds ) both with hard crust and chewy inside. If you ever had these, you'd be craving them.

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Luckily there is an organic bakery here in Tokushima that sells the best rye bread. Unfortunately, it is 980 Yen for one loaf (albeit a large loaf that lasts weeks in my freezer) and doesn't have caraway seeds. But it is the only bread I eat here.

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I just had enough of all this plastic bread. I started making my own today with a sourdough. If it is a success, I will make it for all of you. BTW that new Gopan by Sanyo machine sounds interesting, making bread out of rice. Just a bit over my budget.

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How come bread here is so big, but sliced cheese is American size? You have to use 1.6 slices of cheese to fill the bread up.

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@goddog: There's a supermarket near me that sells "big cheese" (that's actually what it's called!) for Japanese size bread.

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Just eat cardboard. Zero calories and it tastes better! ;)

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Actually there is a lot of really good bread in Japan, at least in a place like Tokyo where you can find French, German, Scandinavian, even Italian-style bakeries that sell all kinds of "artisanal" breads--baguettes, peasant loaves, sourdough, rye, nut and fruit breads, etc.--that aren't like anything in the supermarket. It's just that there aren't any in MY neighborhood, and the best the supermarket can do for sandwich bread is a kind of ersatz rye. So my rant about mass-produced loaves stands.

And I do wish they wouldn't sell the smaller portions in packages of three slices, though I understand why they do it.

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Yamazaki trying to 'catch up with the times'. They usually don't advertise the calories of their products.

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Don't understand either why to count calories on a dead bone-white bread. Either you life healthy and do your own bread, rye and whole-grain mixed in, or you see industrial white bread as a necessary item in your busy day and don't mind it. Just the alcoholic (disinfectant) smell from the bag tells enough.

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My major beef is that there is no whole wheat bread in Japan. White bread is so incredibly unhealthy. It's just another example of the whole "Japanese have healthy diets" thing kind of being a myth. In the States, it's 100 times easier to find healthy food.

Also, it kills me that the slices are so thick. I actually tried to cut one of the thick slices down the middle to make two thin slices. It was a disaster.

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The new product contains 25% fewer calories than previous breads of a similar size, at 189 calories per 100 grams. Previous products measured in at 269 calories for the same amount. 189 yen for six slices.

the math is not correct

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I wish someone in Japan would make a Vogel bread which is famous in New Zealand and Australia.

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This is the best thing since plain sliced bread. Maybe. I've never seen it in any store...

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This is the best thing since plain sliced bread

It is plain sliced bread......

There's something not very nice about sliced white bread.....if you want good bread, make your own. It isn't difficult. I wonder how Foxie's sourdough turned out?

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