Photo: McDonald’s Japan
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McDonald’s Japan releases new Tsukimi 'moon-viewing' burgers

10 Comments
By Oona McGee, SoraNews24

As we say goodbye to the sunny days of summer, it’s time to turn our attention towards the moon. Here in Japan, the moon is particularly bright and beautiful during the autumn months, when people gather to celebrate autumn harvests and take part in Tsukimi (“Moon Viewing”) events.

It’s not just the sky where the moon shines bright in autumn, though, as a number of fast food chains join in the festivities with their own moon-viewing collections. And one we look forward to gazing at every year is the lineup from McDonald’s, who go all out with burgers, fries, desserts and shakes all dedicated to the bright orb.

▼ Say hello to this year’s “Tsukimi Family.”

McDonalds-Japan-tsuk.jpg

“Tsukimi” is the term used whenever an egg is added to a dish like soba, udon or curry, due to the fact that the color and shape of the cracked egg (raw or fried) resembles a full moon.

The highlight of the McDonald’s Tsukimi collection is always the burgers, which contain the moon in the form of a fried egg, and the main star of the show is the classic Tsukimi Burger, with and without cheese.

▼ The Tsukimi Burger (340 yen)

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▼ The Cheese Tsukimi (370 yen)

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▼ For breakfast, there’s the Tsukimi Muffin, priced at 330 yen and only available until 10:30 a.m.

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While the above muffin and burgers have been gracing the menu for a number of years, this year, we get to welcome a new member of the family: the Noukou Torori Tsukimi (“Rich Melty Tsukimi“), priced at 420 yen.

▼ The Rich Melty Tsukimi appeared on the menu last year with scrambled egg, but this year it contains cheese sauce and fluffy buns made with cheese.

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Also part of the Tsukimi Family this year is fries with limited-edition Yuzu Shichimi (“Seven Spice”) Mayo seasoning, which costs an extra 30 yen with an order of fries. While it may not have a direct connection to the moon, McDonald’s says this spicy citrus seasoning has a Japanese flavor that’s especially suited to this year’s Tsukimi burgers.

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On the dessert menu, there’s the Tsukimi Pie for 150 yen, which has become a firm member of the family in recent years, tantalising the taste buds with its red bean and mochi sticky rice filling.

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And the Tsukimi McFlurry (320 yen), which made its debut last year, when it received a warm response for its warabimochi (bracken starch dumplings), kuromitsu (brown sugar syrup) sauce, and crushed cone bits flavored with kinako (roasted soybean flour).

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New to the menu for 2021 is the Tsukimi McShake (130 yen for a small, 210 for a medium), which is said to contain the elegant sweetness of wasanbon (refined Japanese sugar), combined with kinako.

▼ The toasty sweet taste of autumn in a cup.

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Like previous years, the new McDonald’s range also comes with a family-centric commercial that tugs at the heartstrings, showcasing the relationship between a daughter and her father and their reconnection under the full moon.

All the menu items in the McDonald’s Tsukimi range will be available from Sept 8 until mid-October, except for the McFlurry, which will be available from Sept 15 until mid-October.

It’s a tasty way to pay homage to the moon, and the good news is, there should be even more Tsukimi burgers from other fast food chains coming our way shortly.

Source, images: McDonald’s Japan

Read more stories from SoraNews24.

-- Harvest moon brings harvest sweets in Japan, here are a few you can try!

-- Who makes Japan’s best moon-viewing burger? Let’s eat as many as we can and find out【Taste test】

-- Invasion of the moon rabbits: the delicious tradition of otsukimi 【Photos】

© SoraNews24

©2021 GPlusMedia Inc.

10 Comments
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McDonald's is the best choice of nourishing , healthy , nutritious meals for the classic cultural practice of moon viewing.

Much as Kentucky Fried Chicken is the traditional Christmas dinner in Japan, McDonald's can be used to celebrate the full moon several nights each month, instead of only once a year.

Make McDonald's Tsukumi meals a mainstay of your moon viewing celebration, and join the millions of happy customers who have made this wonderful meal a new part of an ancient tradition!

Your family and friends will love it!

3 ( +7 / -4 )

Nice advert... but why the rabbits at the end?

0 ( +1 / -1 )

@Danielsan

Hear, hear!

1 ( +2 / -1 )

Thunderbird2, it's likely because of the rabbit on the moon.

https://en.wikipedia.org/wiki/Moon_rabbit

1 ( +2 / -1 )

They look like breakfast menu burgers available in oz year round but with a spicy sauce.

1 ( +2 / -1 )

No thanks - i prefer my mother in law's 月見団子 when we do the moon viewing with kids

-1 ( +1 / -2 )

McDonalds is just as bad for your body as smoking cigarettes.

-2 ( +2 / -4 )

Look closely at the burger photos... imagine them run over with a garbage truck... that's what yours will look like.

1 ( +2 / -1 )

McDonalds is just as bad for your body as smoking cigarettes.

Ok, changed my mind. McDonalds is just as yummy and good for your body as freshly squeezed orange juice.

-3 ( +1 / -4 )

Tough crowd. Seems 50% are anally loose on the nutritional delights of fast food, while the other 50% could use a good anal cleanse.

0 ( +0 / -0 )

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