new products

McDonald’s releases new 'Yakki' burger

11 Comments
By Oona McGee, RocketNews24

McDonald’s Japan is known for its amazing marketing promotions, which include everything from golden chicken nugget giveaways to interactive Twitter campaigns that reveal customers’ character types just from the way they drizzle pumpkin sauce on their Halloween fries.

The fast food giant is now dazzling customers in Japan once again, this time with a new addition to their “affordable burger” range, which currently consists of a Chicken Cheeseburger, dubbed the “Chiki-Chee” and an Egg Cheeseburger called the “Eggu-Chee“.

Now joining the 200-yen affordable burger range is the “Shoga-Yaki Burger“, which takes its inspiration from “Shoga-yaki“, a popular fried pork and ginger dish that’s usually made in Japanese homes.

The new nickname for the burger, “Yakki”, is not to be confused with the similar-sounding “yucky”, as it’s said to be a delicious combination of juicy grilled pork patty, and ginger and soy-flavoured Japanese sauce. The addition of lettuce and sliced onion provides a refreshing element to the otherwise rich and flavourful burger.

To make sure nobody misses the new burger announcement, McDonald’s has also unveiled a promotional event designed to stimulate all five senses, with the announcement of Yakki The Movie, which is being billed as “the world’s first-ever 4-D Hamburger Movie“. Screening on Feb 21, the day before the burger’s official release, the five-minute movie can be viewed at Toho Cinemas at Tokyo’s Roppongi Hills at 5 p.m., 5:20 p.m. and 5:40 p.m. Tickets will be given away for free at the entrance to the cinemas from 4 p.m. and will be limited to 100 people per screening.

The film is set in space, and will incorporate special 4-D effects like motion, 3-D images and scent in order to introduce the new burger to viewers. McDonald’s released the short trailer below recently to give viewers a taste of what to expect at the screening.

The one sense the movie won’t be able to stimulate is the sense of taste, but McDonald’s has sought to rectify this by providing moviegoers with a free voucher for the new Yakki burger after each screening. They’ve thought of everything to nab the attention of customers with this new campaign, and the clever marketing event promotes not only the new burger, but also the 4-D film and cinema experience too.

If you’re not able to make it to the event at Roppongi Hills on 21 February, the burger will be available to purchase for 200 yen, or as part of a value set for 500 yen, at McDonald’s outlets around the country from Feb 22.

Source: McDonald’s Japan

Read more stories from RocketNews24. -- Survey ranks Japan’s most popular fast food chains, McDonald’s surprisingly not No. 1 -- Celebrate spring with pink buns at McDonald’s Japan -- McDonald’s Japan’s new Avocado Beef, Chicken, and Shrimp burgers look surprisingly good

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11 Comments
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a Chicken Cheeseburger, dubbed the “Chiki-Chee” and an Egg Cheeseburger called the “Eggu-Chee“.

It's interesting how people shorten English for convenience sake in Japan. McDonald's is "Maku", and First Kitchen is "fua-kin", Starbucks is "Staba". When I once asked my students which fast food restaurant is the best, one young lady stood up and proudly shouted "I like fua-kin the best", I kid you not.

0 ( +0 / -0 )

First Kitchen is "fua-kin"

It's actually fa-kin.

0 ( +2 / -2 )

McDonald's, despite peddling stroke inducing garbage, has an impressive marketing ploy

-2 ( +2 / -4 )

Yakki is pretty close to Yucky :)

0 ( +1 / -1 )

That it's remarkably similar to a common curse word? I'm not missing that at all. I'm simply pointing out that there is no 'fu' in it.

I actually got it wrong though, it's fakkin, not fa-kin. I realized after I posted.

0 ( +2 / -2 )

Don't get me wrong, it's a funny story.

I was just pointing out the misspelling. I laughed when I read it.

0 ( +1 / -1 )

Read the story - not the misspelling.

1 ( +2 / -1 )

Oyakon Burger, sorry skipit as I only Fillet o Fish with Hashbrown for breakfast and this is rare. Coffee and puds are better at home.

0 ( +0 / -0 )

I'll try it, i have to have a stroke inducing garbage fix occasionally, between my decaff fat free latte and organic bean sprouts... right Fred?

-1 ( +0 / -1 )

I'm so ashamed of knowing recent McDonald's products because I don't go to the store very often. Actually, it's not until I saw this article that I realized that the original names of Chiki-Chee and Eggu-Chee as Chickin Cheeseburger and Egg Cheeseburger, and also Yakki. I'm feeling so lag behind in these menus. If possible, please don't abbreviate anything and everything. Finally, I have a question in case of ordering those products. Which is more natural, saying Chiki-Chee please or Chickin Cheeseburger please? And also, Yakki? or...

-1 ( +0 / -1 )

Finally, I have a question in case of ordering those products. Which is more natural, saying Chiki-Chee please or Chickin Cheeseburger please?

Your order with your phone. They no longer speak.

0 ( +0 / -0 )

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