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Michael Owen premium watches

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Swatch Group Japan will release a limited number of premium watches inspired by English soccer player Michael Owen.

Dubbed the Tissot PRC2000, the new watch is embossed with Owens' signature and his player number, 7. The watch will retail for 65,000 yen.

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inspired by English soccer player Michael Owen.

Do they break every couple of months for half the year?

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MrDog:Good one. A bit of a mystery how a company concludes a particular celebrity is marketable, in this case a watch. What particular demographic are they targeting? Hardcore football fan? Yes. Manchester United fan? Yes. Michael Owen fan? Yes. So how many of those will spend $650? He will probably be gone from football in a few years, so maybe watch collectors are also targeted.

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Costly and unreliable - is that the connection?

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I,ve seen him endorse some suits over here, but now watches, why are they obseesed with michael owen in Japan ... I don,t think he,s won any trophies with liverpool during his days there and was certainly benched most of his time with Man U this previous season, no major international honors either....Hopefully the watch performs better than the guy than signed it........

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Oh I must get one, since it is endorsed by Michael Owen, the world famous watch designer.

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@ Marcels

I don't particularly like Michael Owen, but he has won a few titles in his career. He won the UEFA cup, European Super Cup & FA Cup with Liverpool, and he won the Ballon d'Or (European footballer of the year) too. Not a bad haul. But he is finished now.

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doesn't look that good. Its overpriced and i would rather keep my casio watch. bonzai!

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Obviously has potential, comes prematurely then breaks down over and over until it disappears from everyone's radar. It's probably a bad investment option for all owners.

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Football player, surely?

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They like him here because he is short and useless.

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