Japan Today Get your ticket to GaijinPot Expo 2024
Image: PR Times
new products

Netflix is launching a canned cocktail in Japan

6 Comments
By Casey Baseel, SoraNews24

As we transition from summer to autumn, the days are going to start getting shorter and the temperatures cooler. With that comes a need to transition from outdoor fun in the sun to more indoor activities, such as checking out what’s new in the online streaming sphere.

Netflix Japan, for example is getting set to launch a slew of content in the coming weeks. In addition to new and returning streaming series, though, it’s also launching a Netflix canned cocktail.

Screenshot-2024-09-04-at-7.36.56.png

The beverage is a collaboration between Netflix Japan and Suntory’s Horoyoi brand of “sours,” fizzy shochu cocktails with fruity or sweet flavors that are popular in Japan and a mainstay of convenience store alcohol sections. Horoyoi is also a Japanese word meaning “buzzed” or “slightly drunk,” referencing Horoyoi sours’ light 3-percent alcoholic content, a percent or two lower than standard sours.

This doesn’t appear to be just a case of slapping Netflix artwork on preexisting Horoyoi cocktails, though, but a new drink called the Horoyoi Netflix Cola Sour, with a cola base.

Screenshot-2024-09-04-at-7.37.03.png

There are two different can designs, both highlighting big-name upcoming streaming series on Netflix Japan. One can features "Squid Game" and "Ai No Sato/Love Village," both starting their second seasons this fall, while the other is decorated with illustrations for "The Queen of Villains" and "Talk Survivor."

Screenshot-2024-09-04-at-7.37.13.png

Screenshot-2024-09-04-at-7.37.21.png

▼ "The Queen of Villains" takes place in the world of 1980s Japanese women’s pro wrestling.

Netflix and Suntory say the idea for the Netflix cocktail came about as a result of their shared desire to make customers’ free time more fulfilling, with the mild amount of alcohol enough to relax you without making you so sleepy that you doze off before getting to the end of the episode you’re watching.

The Horoyoi Netflix Cola Sour is priced at 148 yen and is scheduled to go on sale November 5.

Source, images: PR Times

Read more stories from SoraNews24.

-- Japan’s indie craft cola canned cocktails just might upend the sour/chu-hi world【Taste test】

-- Japan’s little soda that can, Iyoshi Cola, gets into the canned cocktail game

-- Coca-Cola Company releasing “Demon Lemon” canned Japanese cocktails across the country

© SoraNews24

©2024 GPlusMedia Inc.

6 Comments
Login to comment

There are Netflix-branded snacks, chips etc., in South Korea.

2 ( +2 / -0 )

Netflix garbage, NO THANKS..

-3 ( +2 / -5 )

Jim: 148 yen sounds good enough to give it a try. Yes. I agree. I would add that it's alcohol which sounds good enough to try, too.

0 ( +3 / -3 )

148yen sounds good enough to give it a try!

0 ( +4 / -4 )

I guess it is real, so this is what happens when you replace your marketing department with ChatGPT.

-2 ( +2 / -4 )

Looks like an April fools joke, this is real?

-2 ( +2 / -4 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites