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New Asahi Super Dry cans generate more head with wide-mouth to recreate beer mug drinking

20 Comments
By grape Japan

For as much as foreign visitors and residents take a liking to Japanese beer, the way it's served when poured can be a bit jarring for some beer fans. While many see too much head on a beer to be off-putting for reasons such as "not getting what you paid for" or simply depriving them of the amount of beer they desire, in Japan a healthy serving of foam is seen as a plus. This partly because to many in Japan, a hefty amount of head on a golden beer is an ideal aesthetic, and conveys a feeling of added freshness in taste.

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Photo: ペイレスイメージズ1(モデル) / PIXTA(ピクスタ)

While it may not be everyone's cup of tea (or beer, rather), Asahi is providing an at-home treat for those who miss the feel of a frothy mug of beer with a new release: Asahi Super Dry cans with a special lid that replicates drinking from a mug and generates more foam when opened.

The new Super Dry comes with a wide mouth lid and inner lining system that Asahi says creates more of an instantaneous rise of finer fizz and foam when opened, compared to pouring from a normal can or drinking from one. A double safety structure on the mouth of the can makes it safe to drink from directly. On the label is a picture of a freshly poured beer mug, emphasizing the nama biru (生ビール, fresh draught beer) experience that the cans aim to recreate.

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The new cans won't go on sale for quite some time (April 6 for convenience stores, and April 20 throughout Japan), but they may be a suitable answer for those at home looking for a foamy beer experience without any glassware.

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© grape Japan

©2021 GPlusMedia Inc.

20 Comments
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Barley pop.

0 ( +0 / -0 )

My post above got four minuses as well as four pluses. Do I take it that there are people who actually like Asahi Dry?

0 ( +0 / -0 )

Mr KiplingJan. 12  05:23 pm JST

Kniknaknokkaer..... I know what you mean... Kirin city, 10 minute pour.. most of the beer goes down the sinkhole.... I went twice thinking the first time was just a useless staff member. Second time they explained “that is how to correctly serve beer”. I left..

Haha! I would normally do the same and give a place a second chance, it's just that there are plenty of other places serving beer I'd rather drink.

0 ( +0 / -0 )

> kohakuebisuJan.

They had these on the Sapporo cans sold in the UK in the late 1980s

Still sold in Canada that way..pretty sure in the USA as well

0 ( +0 / -0 )

Beer? Who needs that new type of canned sparkling water? If you like to watch foamy liquid, put a drop dishwashing detergent into soda and enjoy the bubbles for free...tastes probably the same. Putting sugar into cola also does, just for fun and much more taste....lol

1 ( +1 / -0 )

Disgusting beer. Like gnats pee

3 ( +3 / -0 )

What the new Asahi Super Dry cans generate is more head with wide-mouth to recreate beer mug drinking so that you can drink quickly and move on to the next beer!

0 ( +0 / -0 )

Would you like some beer with your foam sir?

3 ( +3 / -0 )

I visited a local watering hole in Belfast during The Troubles. There was a large butcher knife on the bar, laying in a puddle of beer. I asked the bartender about it, and he demonstrated how the foam was scraped off the top of a draft glass after each pour.

1 ( +1 / -0 )

Kniknaknokkaer..... I know what you mean... Kirin city, 10 minute pour.. most of the beer goes down the sinkhole.... I went twice thinking the first time was just a useless staff member. Second time they explained “that is how to correctly serve beer”. I left..

1 ( +1 / -0 )

ashai super dry is not good beer.sorry.ebisu or even super malts are much much better.

-3 ( +1 / -4 )

generate more head with wide-mouth

Wow! Is this an erotic site? I prefer minimal head on my beers but that is personal preference.

1 ( +2 / -1 )

No thanks! It reminds me of the one time I stopped by a Kirin City bar with a mate, intending to stay for a few beers. The chick poured us a couple of glasses of foam, then spent about 10 minutes scooping away at them with a spoon until there was a sliver of beer visible at the bottom and gave them to us. We just looked at her then each other dumb founded, laughed and left.

2 ( +2 / -0 )

I actually prefer my beer without a half a glass of head thankyou very much and I usually order it without it and tell them not to take a sip (meaning to full it to the top) so with this can does it mean more head less beer ?

1 ( +1 / -0 )

Hoppy beers like IPAs should be canned like this. With many craft beers a big part of the taste experience is actually the smell - which is lost with regular cans unless poured into a glass.

0 ( +0 / -0 )

Beer, not foam. I pay for beer, not air.

6 ( +6 / -0 )

I normally ask the local Mama san if she can get 4 wiskey's into my glass of aesthetically poured foam

-3 ( +0 / -3 )

in Japan a healthy serving of foam is seen as a plus. This partly because to many in Japan, a hefty amount of head on a golden beer is an ideal aesthetic, and conveys a feeling of added freshness in taste.

No. They have been told that this is what you are supposed to like and just go along with that. If you want a half a glass of foam, order foam not beer. Just another way you get ripped off in this country and the reason I NEVER order nama unless there is no choice. When you go to the Hub, they usually leave only a bit of a head because they know foreigners like drinking BEER.

5 ( +5 / -0 )

They had these on the Sapporo cans sold in the UK in the late 1980s. The can was also shaped like a posh pint glass, wide at the top and narrow at the bottom. It was a very striking design that many who saw will remember.

https://www.ebay.co.uk/itm/HIGHLY-COLLECTIBLE-1980S-ORIGINAL-SAPPORO-JAPANESE-BEER-CAN-GLASS-MIMIC-DESIGN-/373382432989

3 ( +4 / -1 )

Nice idea, but it would have been better if they had done something about the taste. Super dry is not a good beer.

0 ( +4 / -4 )

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