Photo: Value Press
new products

New blue Mt Fuji beer and traditional cut glass lets you pour a snow covered Fuji

By grape Japan

As a UNESCO World Heritage site and a symbol of Japan's natural beauty, Japan's majestic Mt Fuji has been the inspiration for a lot of creative products recently. Its form has been recreated as "snowcapped Mt Fuji" ice bars and charming erasers that reveal the iconic mountain with each mistake you make.

Fujisan Product, a company that specializes in making Mt Fuji-themed food and drink, is now letting you throw back a cold one inspired by Japan's favorite mountain. The Mt Fuji dedicated group is releasing a refreshing blue beer based beverage that looks just like a snow covered Mt Fuji, especially when poured in their special Mt Fuji glass.


The project is a collaboration with beverage retailer Millex Japan, traditional Japanese glass maker Tajima Glass, and the award winning Far Yeast Brewing.

The blue color is due to use of Spirulina, a blue-green algae, and blueberry. The officially titled Blue Mt Fuji Nama uses natural water from Mt Fuji, and is characterized by a fruity hop aroma and citrus and berry flavors. When poured into the specially made glass, the head of the beverage recreates a snow covered Mt Fuji.


The glass was made by Tajima Glass, who specializes in Edo kiriko (Edo (Tokyo's old name) cut glass), an art-form that allows for intricately designed patterns and beautiful colors in glassware.


It's called a "beer based beverage" because it appears to fall into Japan's happoshu category, a low-malt beer that contains malt lower than a certain taxable threshold in Japan.

The beverage will be available starting Oct 31 (an initial batch of 6,000 bottles) and the glass on Nov 1 from retailers such as Yahoo and Millex with worldwide shipping.

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© grape Japan

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How many meetings did it take for the braintrust to come up with this gem of an idea?

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The beverage will be available starting Oct 31 (an initial batch of 6,000 bottles) and the glass on Nov 1 from retailers such as Yahoo and Millex with worldwide shipping.

I wonder how they will achieve worldwide shipping? No Japan Post and UPS and FedX too expensive. I 

I've not been able to ship anything since April.

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Cool. I would like to try one.

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Abashiri Brewing up in Hokkaido has been doing an identical "beer" for years - Okhotsk Blue Draft. They claim it contains melted ice from icebergs! Good for a once off novelty, its essentially run of the mill happoshu with blue colouring thrown in. I'd imagine this one is the same.

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