If you have a car, you may sometimes down an energy drink before getting behind the wheel or stash one in the cup holder just in case. There's no shortage of energy drinks in Japan: Oronamin, Lipovitan, Yunker, you name it, there's a dizzying array of options to choose from. But as it turns out, drivers in this country may have been downing the wrong energy drink the whole time because none of them were specifically designed with drivers' needs in mind.
On November 11th, all of that changed with the launch of Dora Energy.
Thankfully not a reference to Dora the Explorer, dora ドラ in Japanese are the first two syllables of doraiba ドライバー, one way of saying "driver." Developed in a collaboration between Doraever ドラEver job-search site and RB Foods Co Ltd, Dora Energy contains a powerful blend of ingredients, with energy-boosting caffeine and arginine at their core.
If you aren't already impressed by the fact that Dora Energy was developed by the preferred job-search site for long-haul delivery drivers and truckers in Japan, then the words "Driver's High" emblazoned on the can, possibly a reference to the hit song by Japanese rock band L'Arc-en-Ciel, will surely inspire you with the promise an exhilarating surge of energy.
You can pick up a can of Dora Energy at participating 7-Eleven convenience stores in northern Saitama Prefecture and Gunma Prefecture, and read up on the drink's properties and promotional campaign on their special website.
Source: PR Times
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