Choc mint products have become synonymous with summer in Japan, when the cooling sensation of the herb helps to provide some relief from the humidity, with a side of sweetness to boot.
Now that the weather is heating up, it’s time for choc mint products to make their triumphant return to stores again, and one that we’re particularly keen to try is the new Kit Kat Chocolate Mint Ice Cream.
What makes this particular flavour so exciting is the fact that it’s a tie up with ice cream chain Baskin Robbins, or “31” as it’s known in Japan.
▼ See the “31” in the “BR”?
Inspired by 31’s Chocolate Mint ice cream, which won first place in the chain’s “Party Contest Flavor General Election” last year, this new chocolate inserts cocoa-flavored cream inside the wafers and wraps it all up in in mint ice cream-flavored chocolate for a refreshing taste.
It’s not just the flavor but the appearance of the ice cream that’s replicated in this new chocolate, and Nestlé says it tastes even better after being kept in the freezer, when it becomes crunchier and cooler.
This new collaboration swings both ways, because over at 31 there’ll be some special limited-edition KitKat items on the menu for the first time ever.
The Happy Breaktime Made with KitKat may not contain any mint, but it does contain a blend of two types of chocolate ice cream — dark and milk — along with crunchy KitKat pieces, all for 390 yen
The Collaboration Sundae Made with KitKat (550 yen) adds a mini chocolate KitKat and a mini wholewheat KitKat to a small-sized ice cream of your choice, with a whipped cream, chocolate sauce and shaved chocolate topping.
Mint-loving customers are taken care of with the Frozen Shake Chocolate Mint Made with KitKat (570 yen). This shake blends the chain’s chocolate mint ice cream with milk and tops it with whipped cream, chocolate sauce and one of the new KitKat fingers for a very minty experience.
All the new 31 products go on sale from 1 June while stocks last, while the KitKats, sold in packs of 10 for 540 yen, will be in stores nationwide from 5 June, also in limited numbers.
If you’d like to get a taste of both the chocolate and the ice creams at the chain that inspired it, we recommend buying the chocolates first, as each multi-pack comes with a 50-yen discount coupon that can be used at 31 until 30 April next year.
Source, images: PR Times
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6 Comments
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Moonraker
Nothing like KitKat to reliably make us feel like we are in the eye of constant change here in Japan.
Michael Machida
The original is best.
Eastman
japanese kitkat tastes so different than same product made in abroad.
cheating of clients by brand and fueled by greed at very first...PASS
albaleo
And I'm told American KitKats taste quite different from UK KitKats (see link below).
I blame Switzerland.
https://soyummy.com/why-kit-kats-taste-completely-different-uk/
falseflagsteve
Be. Artful with these, they are unhealthy. Children should only eat occasionally, perhaps one day a week, like at the weekend. Eating to much of this type of product can lead to obesity, diabetes and possibly early death.
Norm
I’ve been eating the occasional KitKat since my dear old granny gave them to me in the mid-60s, and also the occasional bowl of ice cream. I’m still fit, trim and healthy with all my original teeth, blond hair, and a stable blood glucose level.
How much of this stuff would a granny need to stuff down a kid’s gullet to bring on “obesity, diabetes and possibly early death”? lol