Photo: Nestle Japan
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New Japanese KitKat flavor: Peach mint chocolate with rum

6 Comments
By Big Neko, grape Japan

Japan is known for its incredibly varied selection of KitKat flavors, many inspired by regional and seasonal themes, a selection so diverse there's even a sake-KitKat-pairing event in Tokyo. Following up on the seasonal trend, Nestle Japan's newest KitKat flavor is one to help sweets lovers stay cool through the upcoming hot weather with mint chocolate--only it's specifically designed for people who don't like mint chocolate: KitKat Adult Sweetness Peach Premium Mint flavor.

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According to Nestle Japan, the new flavor was actually developed with the intention of making mint chocolate flavor appeal to those who actually dislike it and think it tastes like toothpaste. After 20 trials, they settled on a formula of white chocolate and peach, while actually including double the amount of peppermint used in the regular mint chocolate KitKats being released.

Both Chocolate Premium Mint KitKats and Peach Premium Mint KitKats contain Feuilletine, or crushed up bits of crepe, as well as rum powder formulated into the cream between the wafers--said to have a sweet aroma and a rich taste aimed at adults. The Peach Mint KitKat uses white chocolate and contains double the peppermint flavoring.

The "Adult Sweetness" series, which already has matcha and strawberry flavors, is known a subtler sweetness than regular KitKats. Both Chocolate Premium Mint KitKats and Peach Premium Mint KitKats will join the series and be available around Japan starting on May 13.

Source: Nestle Japan

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6 Comments
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It probably won't be too popular because mint is not really a popular flavor here for chocolate. In fact, last week a neighbor brought me over a bunch of mint chocolate because she figured Americans like mint more than Japanese people.

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Dear marketing people, sticking "Premium" on a product does not make it so.

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Dear marketing people, sticking "Premium" on a product does not make it so.

A most premium comment, sir. And it really is so. It's a 'black' comment too because you're a man.

*Premium comment BLACK: for men*

(sillouette of a slim, suited guy with a speech bubble next to his waxed-hair head, standing in a relaxed pose)

1 ( +1 / -0 )

DaDudeApr. 26  10:13 am JST

“It probably won't be too popular because mint is not really a popular flavor here for chocolate.”

There is a faction here that loathes chocolate mint items because they think they taste like toothpaste. But there is another group that is fanatic about the flavor. Recent years have seen some “booms” with many different chocolate mint candies, cookies, beverages, and chocolates on the shelves. Causal observation suggests ice cream is the most popular long-lasting manifestation of the combination. I’ve been seeing it in Seventeen ice cream vending machines for 40 years, and currently the nearest convenience store has four different chocolate mint ice cream products in their frozen case and others always seem to have at least one or two, as do all the supermarkets. There are not enough foreigners in this town to support any such products so definitely Japanese are buying them.

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It probably won't be too popular because mint is not really a popular flavor here for chocolate. 

Not so sure about that. Mint-chocolate sweets and ice creams are everywhere this year. I notice because I love mint chocolate, and it wasn't common. Until now.

Over the years, I have seen things that Japanese "didn't like" and "would never eat" become staples almost overnight. This seems to be the latest.

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Dear marketing people, sticking "Premium" on a product does not make it so.

Of course not, it's the rum that makes it 'Otona'!

0 ( +0 / -0 )

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