new products

New sun protection mask becomes popular in Japan

By Oona McGee, SoraNews24

In a country where pale skin is deemed to be the height of beauty, people in Japan are known for taking skin protection to another level.

If you’ve been here for any length of time during the warmer months of the year, there’s a good chance you’ve dodged parasols at crowded tourist sites, seen women wearing long arm covers in the heat of summer, and encountered people on bicycles wearing dark visors covering their entire faces.

Now there’s a new sight to see on the streets of Japan this summer, and it’s designed for maximum protection of the user’s face from the sun.

Said to cut 98 percent of the sun’s harmful UV rays, the new accessory, currently being distributed by online retailer Belle Maison, might look strange at first, but it hasn’t stopped customers from purchasing the product, with more and more women seen wearing the new mask around Japan.

While a number of women opt to keep the mask in the glovebox of their car to use while driving, others opt to use the mask while out playing sport.

When combined with a cap, the cover helps to shield the entire face from direct rays. Even without a cap, one of the major benefits of the mask is that it covers the sensitive “C-Zone” area around the eyes, which is easily prone to wrinkles following excessive exposure to the sun.

The unusual-looking mask also goes by an unusual-sounding name: the “Non-suffocating UV Face Cover“. Though it sounds less-than-glamorous, it’s actually a good description of the product, as it provides plenty of ventilation for the wearer, while also offering an impressive amount of face coverage.

Belle Maison’s “Non-suffocating UV Face Cover”, which retails for 2,484 yen, is one of a variety of similar face covers currently on the market, which have become particularly popular with ladies on the golf course.

So next time you’re in Japan and you spot a woman sporting this style on the street, there’s no need to question her fashion choices. It’s all about protecting one’s youthful beauty, which is really, when you think about it, one’s most precious fashion accessory.

Source: Belle Maison

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© SoraNews24

©2021 GPlusMedia Inc.

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Interesting use of the word "popular" to indicate "never seen anywhere, except in this photo."

17 ( +18 / -1 )

Hat. Wide brimmed.

That is all.

6 ( +6 / -0 )

Half face brown and half face white?

6 ( +7 / -1 )

I'm no scientist, but doesn't white reflect heat, black absorb it?

Looks hot, and not in a Love Hotel kind of way.

5 ( +6 / -1 )

That's so ugly I bet it's patented!

5 ( +5 / -0 )

How ridiculous.

4 ( +6 / -2 )

No Hello Kitty version?

4 ( +4 / -0 )

I wonder how many people wear those white cough masks over this one.

I saw someone wearing this along with those welder shield sunglasses, too. Darth Vader would approve.

3 ( +3 / -0 )

How horrible and egotistical anyway...

2 ( +7 / -5 )

I've never seen anyone wearing one of these.

2 ( +2 / -0 )

Protecting the eyes from UV rays is also important.

2 ( +2 / -0 )

How does that protect your face ? It is the top half of the face that always gets sunburnt.

0 ( +1 / -1 )

Ya jokin !

0 ( +1 / -1 )

Is SPF 100 sunscreen really that difficult to find in Japanese drugstores?

0 ( +1 / -1 )

Why not wear this with one of those Darh Vader masks at the same time!

0 ( +0 / -0 )

Please..... don't hide yourself from the world. Its just creepy.

0 ( +1 / -1 )

It’s all about protecting one’s youthful beauty, which is really, when you think about it, one’s most precious fashion accessory.

one's own beauty as- as an accessory?!

A bit useless if it is not visible.

And aren't women allowed to be attractive in other ways besides having to pander to commercially bent appearance advice no matter how ridiculous. Then again, if an attractive girl started a conversation about positive aspects of these masks I would have to think twice.

The mask might make you look like a praygirl - that's pRaygirl with an 'r' and not pLaygirl with an 'l'. If that's what you want, go for it. And the mosque is THAT way!

0 ( +0 / -0 )

I saw a person wearing this at a tennis school. I think she avoided sunburn because she is careful about beauty.

I find it ironic that women who supposedly "careful about beauty" cover most of their face with a ridiculous mask in public.

-1 ( +2 / -3 )

If they want to wear it, fine, but they sure as hell shouldn't get offended when I call them Darth Vader ladies. And sorry, when they combine these with the sun visors that cover the top of their face and ride a bike, it's plain dangerous.

-2 ( +2 / -4 )

I saw a person wearing this at a tennis school. I think she avoided sunburn because she is careful about beauty.

-3 ( +2 / -5 )

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