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New Suntory beer cans feature 15 different bullet trains and local landscapes

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By Oona McGee, RocketNews24

Established in 1899, Japanese brewing and distilling company Suntory is known for its whisky and beers, and one of its best-selling brews is “The Premium Malt’s”, a German Pilsener style beer brewed in Osaka. Having won the Grand Gold Medal in the beer category of the Monde Selection awards for three consecutive years, in 2005, 2006 and 2007, the brand has proven itself in terms of flavour, and now they’re set to impress us with some exclusive packaging as well.

The new range of limited-edition cans feature 15 shinkansen bullet trains from around the country. In addition to showcasing the different shinkansen models that run on the nation’s extensive high-speed rail networks, the cans will also feature well-known landscapes and tourist spots that can be found on each train’s local route.

The 350-milliliter cans will be sold in exclusive dozen-packs around the country from July 19. While the price point is unspecified, online retailer Bravo Ten at Rakuten plans to sell the boxes for 2,892 yen, plus postage.

In addition to the 12-packs, Suntory will be releasing a number of special four-piece sets, available exclusively from convenience stores around the country from July 26. Containing four 330-milliliter cans, the designs featured will be: The Hokkaido shinkansen (“Hayabusa” H5 Series) which also appears in the dozen set; the “0 Series” Tokaido-Sanyo shinkansen and the rarely sighted “East i E926” and “Doctor Yellow” 923 model trains, which inspect the conditions of the track and overhead lines while travelling at full speed, using special on-board equipment.

Source: Suntory

Read more stories from RocketNews24. -- Lotteria serves up Shinkansen H5 Series Set to mark inaugural bullet train service to Hokkaido -- The ultimate Shinkansen trip: Riding Japan’s bullet train network from one end to the other -- New ultra-stylish, extra-traditional Shinkansen has tatami floors, foot baths

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3 Comments
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Hmm...quite a high price for a standard can of beer.

1 ( +1 / -0 )

It's a good sales promotion even if cans will be disposed after drinking but I prefer can's design always.

1 ( +1 / -0 )

You can polish a turd but it's still a turd.

0 ( +0 / -0 )

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