Fujifilm’s new whitening skincare products from the Astalift series offer solutions for skin discoloration, usually caused by extra melanin production and too long exposure to sun. The three new products -- whitening lotion (4,830 yen), whitening essence (8,400 yen) and whitening cream (6,300 yen) -- include Vitamin C and Arbutin, which prevent the formation of melanin. Additional whitening supplements are also available.
© Japan TodayNew whitening skincare collection from Fujifilm
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12 Comments
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taj
Nessie, I think too many years - as in liverspots. The other idea,... freckles.
TheBigRiceBowl
My ex-wife laments the fact that she didn't worry about the sun in her teens, twenties and 30s because now she has a LOT of freckles, and black spots that she is very concerned about.
Come to think of it... so do I!
HermioneGranger
I am all for taking care of your skin, but I have been worried about the bleaching properties of this kind of cream. It seems like it would dry out your skin and produce wrinkles faster, which is opposite of what most girls are going to want of their skin.
Greapper1
I want my skin to be more translucent, sign me up!
timeon
Cleo, many Japanese girls have some skin pigment problems, if they get too much sun exposure, the skin gets lots of black spots and wrinkles. or at least that's the explanation of my missus
TheBigRiceBowl
"White is beautiful", so it seems in Japan.
TumbleDry
use paint. cheaper.
cleo
What's wrong with a healthy natural golden tan?
Nessie
Extra compared to what? Too long compared to what?
BernieK
Seiko Matsuda has been the spokes model for this product for a couple of years. Old news.
ironchef
Fujifill and skin care products?! Doesn't sound good