Kids, who traditionally receive “otoshidama” (New Year gift money from older relatives), will go for this chocolate from Nestle which is collaborating with Japan Post Holdings Co.
The word “otoshidama” is printed on the front of the package and features a snake, the Chinese zodiac sign for 2013. On the back, you can write a message, wishing good luck for the coming year. The special version KitKat comes with an “otoshidama” gift envelope attached for mom and dad or grandma and grandpa to put money in.
Since it was first released in 2009, "Otoshidama KitKat" has become one of the most popular seasonal products among parents and grandparents, according to Nestle. In Japan, KitKats are often given to children to wish them good luck on various occasions, such as sporting events.
On sale at local post offices from Nov 1 until Jan 11, 2013.© Japan Today