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Pac-Man sake lineup celebrates video game legend’s 40th anniversary

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By Ben K, grape Japan

Although it gained international fame and turned into a cultural phenomenon, some people forget that Pac-Man is a Japanese creation, developed in 1979 by Toru Iwatani at Namco and released 40 years ago in May 1980. Fun trivia fact: The legendary maze chase game was apparently called Puck Man at first (パックマン in Japanese). However, due to the fact that the Japanese spelling of the first word パック is the same for both "puck" and "pack" (or "pac"), Midway Games changed the name accordingly when they released an American version to prevent would-be pranksters from scratching off part of the letter P on the arcade cabinets! Not only a smart move but one made possible by the flexibility of katakana.

Product collaborations have sometimes played up Pac-Man's Japanese roots. For example, we previously introduced a series of Pac-Man design wallets and cases made in the traditional craft of inden 印伝, in which lacquer is painted on deerskin. And then there were the Pac-Man rickshaws which showed up in Tokyo streets in 2016.

Now, to celebrate Pac-Man's 40th anniversary, Tiers Co., Ltd. and NAVIO Co Ltd are releasing an exclusive sake lineup in five colorful metallic bottles as part of their GAME LEGENDS SAKE SERIES. In addition to Pac-Man, Blinky, Pinky, Inky and Clyde also have their own bottles.

While Pac-Man fans may be mainly interested in the collectible bottle designs, sake aficionados will also appreciate the contents since each bottle contains excellent junmai sake, brewed only with water, rice, yeast, and koji, with no sugar or other additives, provided by the venerable Hiroshima-based sake brewery Sempuku, founded in 1856.

These sake bottles will go on sale on July 4th, 2020, and will be available from Miyake Honten online store as well as the Tower Records online store (see links below).

Let's take a look at these gorgeous bottles, each one coated in the same kind of durable color metallic paint used in the automotive industry.

PAC-MAN

Yellow metallic bottle

Type: 純米原酒 junmai genshu (undiluted junmai)

Price: 3,000 yen plus tax

Volume: 720 ml

BLINKY

Red metallic bottle

Type: 激熱純米酒 Gekiatsu Junmai-shu

Price: 3,000 yen plus tax

Volume: 720 ml

PINKY

Pink metallic bottle

Type: 純米酒 junmai

Price: 3,000 yen plus tax

Volume: 720 ml

INKY

Pink metallic bottle

Type: 純米酒 junmai

Price: 3,000 yen plus tax

Volume: 720 ml

CLYDE

Orange metallic bottle

Type: 純米酒 junmai

Price: 3,000 yen plus tax

Volume: 720 ml

Availability

On sale from: July 4

Miyake Honten Online Shop

Tower Records online shop

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© grape Japan

©2020 GPlusMedia Inc.

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Such a cute novel idea! Wonder if this will be available in US markets, or maybe Coca-Cola could come up with something similar to this.

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