Since 2019, Nestlé has been tackling the problem of marine plastic waste, replacing its plastic packaging with a more environment-conscious paper packaging, beginning with its original KitKat flavor and their popular Otona no Amasa (Adult Sweetness) flavors. They also have instructions on folding the paper package into origami.
Focus on marine life
Now, Nestlé, which hopes to make a total switch to paper packaging by 2025, is stepping up its efforts even further, this time releasing an Ocean Salt KitKat with four package design variations, each one featuring a marine animal and instructions on how to make an origami version from their packages.
Moreover, Nestlé is donating 10 yen from each package to support the activities of "Zero Waste Japan," an NPO which aims to create new models of production and distribution and develop products which support "zero waste living."
Ocean Salt KitKats
In these new Ocean Salt KitKats, you can savor the exquisite balance of sweetness from premium white chocolate and sea salt from the Seto Inland Sea blended into a creamy filling.
Package designs
Sea Turtle
Link to origami instructions
Earless Seal
Link to origami instructions
Dolphin
Link to origami instructions
Manta Ray
Link to origami instructions
Documentary movie with Jennifer Mila Hasegawa
Nestlé has released a documentary movie featuring half-Japanese half-South African model and fashion director Jennifer Mila Hasegawa, whom some may know from "Terrace House: Aloha State." Hasegawa became acutely aware of the problem of waste during her time living abroad.
Jennifer Mila Hasgawa links: Twitter, Instagram, YouTube channel
You can view the movie from Wednesday here.
For more information about Ocean Salt KitKat's and Nestlé's initiatives against plastic waste, see their official website here.
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- External Link
- https://grapee.jp/en/
3 Comments
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Lucie
That's great to hear, we need less plastic packaging waste in the world. However, KitKat and many other Nestle products still use palm oil which promotes deforestation and the extinction of orangutans. I still won't support such a exploitative company.
Pukey2
And good quality chocolate doesn't need palm oil, and sugar should never be the first or even second ingredient.
Luddite
Yes, palm oil is a massive environmental problem. Chocolate should not have palm oil in it anyway.