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Image: PR Times
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Pokemon color-coded cosmetic sunscreen set to protect skin this summer in Japan

By Casey Baseel, SoraNews24

No one can deny that Pokemon are cute, but is there beauty to them too? Japanese cosmetics maker &be seems to think so, as it’s teaming up with four of the most famous Pocket Monster species for a multi-purpose makeup/sunblock that’s coming out just in time for the summer sunshine.


Pikachu, Snorlax, Jigglypuff, and Eevie will be appearing on special containers of &be’s UV Primer, a combination primer/skin serum that also functions as a sunblock. Each Pokemon’s image color roughly corresponds to the respective primer color.

▼ Clockwise from top left: Shinu Glow (Pikachu), the all-new Sky Glow (Snorlax), Pink Glow (Jigglypuff), and Standard (Eevie)


For an extra-playful touch, &be says the characters poses were chosen so that you’ll have a Poke-pal giving you a high-five.

▼ Though in the case of Snorlax and Jigglypuff it looks more like a double high-five, with a chest bump for good measure.


&be is also rolling out special Pokemon packaging for its Founcealer foundation/concealer sets, which contain orange and either beige, light beige, or light pink shades.


The Pokemon UV Primer is priced at 2,750 yen per tube, and the Founcealer set at 3,850 yen. Both go on sale June 1 and will be available for a limited time, and should be just the thing to protect your skin at this year’s Pikachu Outbreak in Yokohama.

Source, images: PR Times

Read more stories from SoraNews24.

-- The massive Pokémon card public art display going on in Japan right now is a thing of beauty【Pics】

-- Makeup is more delightful than ever with this new line of adorable Pokémon cosmetics!

-- Japan’s new Pokémon cosmetics will have you looking pretty in Pika

© SoraNews24

©2024 GPlusMedia Inc.

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Don't use colored sunscreen. The moment you start sweating you'll turn into a Na'vi from Avatar or Gamora from Guardians of the Galaxy.

0 ( +1 / -1 )

Sounds like fun. One could go to the beach decorated as one sees fit. Should have been invented sooner.

3 ( +3 / -0 )

Has anyone tried or know someone who has? The proof is in the using. Either way it looks fun. You don't have to buy it twice if you don't like it the first time.

2 ( +2 / -0 )

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