Pokemon ice creams

Hot on the heels of the latest Pokemon movie, where Pikachu and fellow Pocket Monsters made their controversial furry-body debuts, the world is now gearing up to see what "Pokemon: Mewtwo Strikes Back Evolution" has in store for us, as the first Japan-made feature-length Pokemon film created entirely in computer graphics.

This CG reboot of the very first Pokemon theatrical feature is due to premiere in cinemas around Japan on July 12, which means now is the time for promotional collaborations to start appearing in stores. And here to kick things off is Japan’s top-selling brand of popsicles, Gari Gari kun.

▼ “Gari gari” is Japanese onomatopoeia for “hard and crunchy”, and it’s also the name of the brand’s mascot Gari Gari kun, a middle schooler with short hair and big teeth.

This beloved brand is known for creating some bizarre flavors like “spaghetti” and “cream puff“, but this summer they’re sticking to a classic flavor and dressing up their packaging design instead for the "Pokemon: Mewtwo Strikes Back Evolution" collaboration.

There will be two different designs to choose from, as part of the “Otona no Gari Gari kun” (“Adult Gari Gari kun“) range, which appeals to more mature palates with less sweetness and more refined flavors. And the star ingredient chosen for the special Pokemon edition is lemon, which reflects the color of crowd favorite Pikachu, with Mew taking a backseat for the design.

While the packaging is adorable, the popsicle itself also promises to impress us, as it contains 11 percent real fruit juice and pulp, using lemons sourced from Italy. The addition of lemon peel provides us with a zing of tartness, which is a fun way to honor the electric Pokemon.

The new frozen sweets are sold in multipack boxes containing six popsicles each. Available at stores around the country, the multipacks retail for 350 yen.

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