Photo: PR Times
new products

Pringles transports Japanese potato chip lovers to foggy London with new fish and chip flavour

20 Comments
By grape Japan

With overseas holidays being pretty much out of the question for most people this year, food is one way to transport yourself (spiritually) to faraway lands, and complete a world tour without actually leaving your house.

Luckily, this seems to be the concept behind Pringles Japan’s latest range of limited time only products called Passport Flavours.

The first ever installment in the lineup is certainly a food with a strong national identity. To represent London, the staple English fast food fish and chips has been announced as the first selection.

Whatever you may think of British cuisine, Japanese snacks have never shied away from controversial flavours before, and besides, fish and chips doesn't stand in complete antithesis to Japanese sensibilities. It’s famously a country of seafood lovers, and chips (or fries) aren’t exactly unheard of in the Land of the Rising Sun either.

The chips themselves are a delicate balance of fishiness, salt and tartare sauce flavour, and is described by Pringles as a pretty good accompanying snack while drinking.

The theme is, of course, also reflected in the packaging, with a red silhouetted London cityscape contrasted against a white and blue sky. Subtle.

Source: PR Times

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© grape Japan

©2020 GPlusMedia Inc.

20 Comments
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Foggy London? Seriously, get out of the fifties. I'm so sick of hearing this epithet applied to my home town. Has any one ever actually been to London and seen this fog...?

11 ( +13 / -2 )

foggy London

London isn't that foggy.

Amazing the image a raincoat brand instils on the subconscious.

4 ( +5 / -1 )

Geoff...... I visited once to see the fog, and yes, I was disappointed by its absence but not nearly as disappointed as I was to find that the streets were not paved with gold!

6 ( +6 / -0 )

Wouldn’t chicken tikka masala be more representative of English tastes in the 21st century?

6 ( +6 / -0 )

tartare sauce flavour??

On fish n chips??

Maybe if you're a posh Londoner.

I'd never even heard of tartare sauce till I went up to London.

I'm sure most Brits refer salt and vinegar? We certainly do in the North.

Still, I'd like to try these for the nostalgia, if the fish bit of the flavour doesn't come from real fish.

Invalid CSRF

2 ( +3 / -1 )

Pringles are one of nastiest processed foods you can eat.

5 ( +8 / -3 )

Pringles are one of nastiest processed foods you can eat.

Yes, bad for you. We do know that.

Any revelations on alcohol and biscuits for us?

2 ( +5 / -3 )

Another new flavor to try. American food companies do this all the time for a limited period, then bring them back again. This sounds tasty.

0 ( +1 / -1 )

Foggy London? Seriously, get out of the fifties. I'm so sick of hearing this epithet applied to my home town. Has any one ever actually been to London and seen this fog...?

Article written by an American?

8 ( +8 / -0 )

Tartare is more what you'd get on the side when you're eating fish n chips in a pub or restaurant. I do recall seeing sachets of it in the chippies down south but not many bother with it. I always really liked the white onion vinegar on mine.

4 ( +5 / -1 )

Tartare sauce with fish'n'chips? Far too posh!

I sometimes make fish'n'chips here in Japan. The frozen Tilipia fillets you get in Costco are ideal for it, much better than the fish'n'chips in gaijin bars. However, my Japanese wife and kids will only eat it with curry sauce, not unlike some Northerners. I just drench it in vinegar myself.

5 ( +6 / -1 )

Foggy London? The writer has never been to London but uses lazy tropes to plug junk food. As for tartare sauce on chips, only ever seen that in posh gastro pubs, real chippies don’t bother with this goo.

2 ( +3 / -1 )

Here's Nagoya's favourite son on the origins of fish 'n' chips:

https://www.youtube.com/watch?v=tXoBY9TpZuY

2 ( +2 / -0 )

I can see how they added the fish flavor but how did they manage the "chips" flavor?? LOL

1 ( +2 / -1 )

I'm sure most Brits refer salt and vinegar?

In Scotland, there's a big division/war between Glasgow and Edinburgh. Salt 'n vinegar versus salt 'n sauce. (But it's certainly not tartare sauce.)

https://www.bbc.co.uk/news/av/uk-scotland-51193539

1 ( +2 / -1 )

Tartar sauce is actually made from the tartar dentist scrape from peoples teeth so obviously those in the north wouldn’t be eating it as so few of them ever visit a dentist.

And I don’t want to hear any nonsense about fake news! :)

-1 ( +2 / -3 )

I checked out the ingredients on line to see why gives it the fish flavor - it’s “タラ (codfish) powder“. Yum yum.

2 ( +2 / -0 )

This is cultural appropriation by an American conglomerate-it should stop now!

0 ( +0 / -0 )

This "flavor" (gack) reminds me of a time in Shanghai where I bought a sandwich and potato chips (crisps for the Brits here) . The bag was the same light blue Lays uses for their Salt and Vinegar chips in the US. When I opened the bag however the chips were the wrong color. Reading the bag (something I should have done before buying them, lol) I discovered they were "Italian Red Meat Flavor". Blech! I still have the bag to remember the trip by and to show co-workers the kooky flavors one encounters when abroad.

0 ( +0 / -0 )

This "flavor" (gack) reminds me of a time in Shanghai where I bought a sandwich and potato chips (crisps for the Brits here) . The bag was the same light blue Lays uses for their Salt and Vinegar chips in the US.

Little things like this are either charming or annoying, depending on how you look at it. I bought some Walkers (which I think are owned by Lays) chips in the UK, and when I got the blue packet, expecting salt and vinegar, I got onion and cheese, which wasn't really to my taste: over there salt and vinegar comes in green packets. Still a fun experience, though - and it taught me to read chip packets carefully.

0 ( +0 / -0 )

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