Sake-flavored KitKat

Now you can enjoy a break with a KitKat and a shot of Japanese rice wine all rolled into one.

Japan is well-known for its huge variety of KitKats, with flavors ranging from wasabi to soybean and purple sweet potato to red bean sandwich. While most are developed as regional souvenirs, representing delicacies of the area, there’s one particular variety that says “Japan” like no other, and appears at the top of the must-buy souvenir list for many foreign visitors: the Green Tea KitKat.

Nestlé Japan says the exclusive variety remains a popular choice with foreign tourists, with sales for 2015 up by 20% over the previous year. The product’s huge popularity encouraged the company to develop another Japan-exclusive flavor, this time based on the country’s well-known traditional brew, "nihonshuu," or sake as it’s known internationally.

Aimed at the foreign tourist market, the packaging features a beautiful pink sakura cherry blossom design, along with an image of the well-known liquor.

The new KitKats contain sake powder which has been kneaded into the white chocolate-encased wafers, giving the chocolates all the flavor and aroma of a top-quality rice wine, while providing a light and refreshing aftertaste. Available now, the new variety comes in three-pack boxes for 150 yen at convenience stores, while the specially designed nine-piece box is available for 700 yen from souvenir stores around the country.

The nine-piece packs feature a beautiful package in the shape of an Isshobin, or 1.8-liter sake bottle (photo).

If you’re in Japan and would like to try a sample, Nestlé Japan will be featuring the sake KitKats at a booth at the upcoming Craft Sake Week event, which will be held Feb 5-14 at Roppongi Hills in Tokyo.

Source: Nestlé Japan

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