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Starbucks Japan unveils new lineup of sakura beverages and drinkware

3 Comments
By Oona McGee, RocketNews24

Starbucks has been known to delight customers in Japan throughout the seasons with a number of tasty and creative Frappuccino releases, but there’s one very special limited-edition range that everyone scrambles to get their hands on every year.

It’s the annual sakura line of beverages and drinkware, and this year’s offering looks just as gorgeous and delicious as any we’ve ever seen! The new spring range, which goes on sale from Feb 15, kicks off with a set of brightly colored drinkware they’re calling the “Harmony Collection” (photo below). The items in this lineup include floral-themed store cards, as well as cherry blossom tumblers, glasses and travel mugs which range in price from 1,500 yen to 4,400 yen.

On March 1, the “Purity” collection will appear on shelves, featuring store cards and drinkware in a more subdued color palette. Items will range in price from 1,700 yen for the tumbler, through to 4,500 yen for the white stainless steel bottle.

The two new beverages coming to menus from Feb 15 are the Sakura Blossom Cream Latte (430-550 yen) and the Sakura Blossom Cream Frappuccino with Crispy Swirl (570-650 yen). Both drinks feature a milk sauce made from a mix of white bean jam, condensed milk, and sakura blossoms and leaves.

The topping includes pink flakes of shaved chocolate to resemble cherry blossom petals, and pink balls made from roasted mochi rice to add a delightfully crunchy texture to the hot and cold beverages. Finished off with a maple sauce-flavored whipped cream, these new dessert drinks are said to combine western and Japanese flavors in beautiful harmony.

In addition to the new beverages and drinkware sets, Starbucks will also be offering customers 40 different sakura-themed digital frames to dress up their snapshots. Two sets of designs will be rolled out, with the first lot available from Feb 15-28, and the second instalment available from March 1-14.

Sakura season at Starbucks is almost as short as the real cherry blossom period in Japan itself, so be sure to stop by from Feb 15 to get your hands on one of these popular limited-edition items. The drinks will only be on sale until March 14, after which they’ll be gone, like the beautiful blossoms themselves, until next year.

Source: Net Lab

Read more stories from RocketNews24. -- Starbucks teams up with Japanese clothing brand to create stylish new contactless payment system -- Lola’s Cupcakes and Magnolia Bakery bring out sakura cupcakes in Japan for a limited time -- World’s first-ever Sakura Pepsi coming to Japan this March

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Hey Starbucks Japan, when are you going to hire some refugees as per your CEO's directive??? わからねのか?

-3 ( +1 / -4 )

I've been immpressed by the power of the word "sakura-" since it's become popular. Not only "sakura-," but also things like "otonano-" which meeans for grown-ups, "kinno-" which means gold, a special specification of the product, etc, are also popular in Japan. I've work as a clark at the convenience store, so I've seen the tremendously larger sales on these products when they hit the street. I think most Japnese have a weakness for some special words.

0 ( +0 / -0 )

Very delicious

-1 ( +0 / -1 )

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