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Starbucks releases special sparkly tumbler in Japan to support diversity

26 Comments
By SoraNews24

Starbucks tumblers are some of the most sought-after items around, and Japan has been blessed with a lot of the most desirable varieties. This trend for spoiling Japanese customers with regional-exclusives shows no signs of stopping, especially now that the chain is releasing a new Cold Cup Tumbler No Filter, which encapsulates the chain’s ethos that “You need a ‘filter’ to make coffee, but you shouldn’t put a ‘filter’ on people’s hearts.”

This celebration of diversity is seen in the tumbler design, which is said to “shine, just like the individuality of people”. The chain hopes the dazzling surface will act as a reminder to “live like yourself” and shine bright, with a colorful star cap on the included straw adding an extra pop of individuality to the tumbler.

Starbucks aims to foster a society where everyone can live like themselves, and people are able to eliminate filters such as assumptions and prejudices in order to simply accept each other. The “No Filter” initiative, which previously saw the release of other colorful goods such as 2023’s color-changing cold drink cups, aims to draw attention to the importance of inclusivity, and customers who purchase the tumbler will also receive a “No Filter” sticker to help spread awareness.

Screenshot-2024-04-12-at-11.00.03.png

The rainbow colors on the tumbler and stickers show support for the LGBTQI+ community, and Starbucks hopes the campaign will help to create a place where people can live without filters and feel welcomed and comfortable. The chain will be putting its money where its mouth is too, by directing some of the profits from sales towards its “Rainbow School Project”, which has been helping to promote understanding of LGBTQI+ issues in schools. The project is now in its fourth year, and has so far held 57 classes, reaching 12,727 young people and educators, with Starbucks employees sharing their own personal experiences and stories firsthand.

With Pride Month in June fast approaching, now is the perfect time to grab one of the new tumblers, and its large 710-milliliter capacity will help you stay hydrated on sunny outings, where its uneven surface will catch the light and reflect its rays on to you and all the people around you.

The tumbler can be purchased at Starbucks stores nationwide while stocks last for 3,050 yen.

Source, images: Starbucks Japan

Read more stories from SoraNews24.

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-- Starbucks celebrates its 25th anniversary in Japan with a special commemorative drinkware range

-- Starbucks Japan’s new cake Frappuccino brings sunshine to our taste buds

© SoraNews24

©2024 GPlusMedia Inc.

26 Comments
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I felt queasy before I was half-way through this article.

0 ( +6 / -6 )

Wandora

I concur, made me feel a tad queer too

-3 ( +5 / -8 )

I’m all for diversity, but Starbucks tumblers are just so big and ugly.

-1 ( +3 / -4 )

Oh, here we go. Well, I do love their WiFi it’s definitely unmatched for a public place

-2 ( +6 / -8 )

Make a buck anyway you see the chance, Starbucks!

0 ( +3 / -3 )

Oh the irony.

-3 ( +2 / -5 )

Poor dudes go to Starbucks for the free wifi even when DATA plans are now low cost.

3 ( +6 / -3 )

Poor dudes go to Starbucks for the free wifi even when DATA plans are now low cost.

Poor dudes live in sparsely populated rural areas where there are no Starbucks, no stores or streetlights within view of an ancient "home".

-4 ( +4 / -8 )

Uh, back to the topic of the article, these tumblers are okay with me. What's not to like. I'm not a collector so I wouldn't go buy one, but I don't see why all the totally off-topic childish arguing is about.

5 ( +8 / -3 )

If you chose to lead an alternative lifestyle, then go for it. Live your best life. But this is just companies jumping on the current bandwagon to sell more products.

1 ( +7 / -6 )

LGBTQI

the number of letters is increasing every year

-1 ( +5 / -6 )

the number of letters is increasing every year

Do all letters scare you, or just specific ones?

0 ( +4 / -4 )

Uh, back to the topic of the article, these tumblers are okay with me. What's not to like

Some get upset about it.

They are easily upset.

3 ( +7 / -4 )

You can’t just buy one if your stance on the matter is neutral?

-3 ( +1 / -4 )

You can’t just buy one if your stance on the matter is neutral?

Absolutely not, no. Don't even try, you would fail both the written and oral test conducted by the staff at the cash register.

6 ( +7 / -1 )

I just want a coffee not an expression of wokeness…

-6 ( +3 / -9 )

I just want a coffee not an expression of wokeness…

Then don't buy that very specific tumbler. What is the problem?

3 ( +7 / -4 )

I just want a coffee not an expression of wokeness…

You could ask the staff for a cup of coffee and not an expression of wokeness.

You’d probably get a bemused reaction but at least you made a stand.

7 ( +10 / -3 )

 customers who purchase the tumbler will also receive a “No Filter” sticker to help spread awareness.

I'll just use a red marker to draw a line through "No Filter" on the chance I receive one of these as a gift.

-10 ( +2 / -12 )

I'll just use a red marker to draw a line through "No Filter" on the chance I receive one of these as a gift.

Slim chance of that I’m guessing.

Imagine being so triggered by a coffee cup?

5 ( +7 / -2 )

So does this mean Starbucks will go broke according to the iron law of business concerning wokeness?

The permanently outraged here aren’t triggered enough to go full boycott judging by the comments.

This generation…not prepared to suffer any inconvenience for their principles.

Pampered and spoiled.

6 ( +8 / -2 )

Too many letters. I vote for just returning to "gay".

-4 ( +3 / -7 )

Too many letters. I vote for just returning to "gay".

As much as that would certainly help people with simplistic world views who are intimidated by long words with many scary letters, it would obviously be quite insufficient to represent even the most prevalent minorities.

3 ( +6 / -3 )

Wouldn’t go to Starbucks if you paid me too, lol Rip off prices and they treat their employees like filth.

-8 ( +1 / -9 )

The rainbow colors on the tumbler and stickers show support for the LGBTQI+ community, 

Conversely, if I attend a LGBTQABC event will they provide coffee?

-2 ( +0 / -2 )

Diversity in a tumbler?

0 ( +0 / -0 )

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