Photo: Kitajima
new products

The Re・De Hairdry is a compact hairstyling staple


The verdict is still out on the best way to dry wet hair. Some say air drying makes hair more prone to damage while others say that blow drying is better for overall scalp health. Either way, experimentation and a deep understanding of your hair type will ultimately help you choose the right one.

From the makers of high-performing, design-conscious home appliances like the Re・De Pot (electric pressure cooker) and Re・De Kettle (electric kettle), A-Stage has released its fourth product in the Re・De series.  

The Re・De Hairdry is a sleek, lightweight hairdryer. It weighs about as much as the latest iPhone 14 (about 240 grams) and comes in three colors: black, white and gray. The five hair-drying settings cater to different hair types and were developed under the supervision of Mika Kikuchi, a famous makeup and hairstylist. 

Photo: Kitajima

However, the standout feature of the hairdryer is the maximum amount of air volume despite the compact design. A-Stage developed its own "Airflow Optimization Technology" that controlled air volume and speed, allowing users to dry their hair in mere minutes. 

Available on the official online store, the Re・De Hairdry is priced at ¥29,700.


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