In Japan, it’s common to dress well as a sign of respect and professionalism. It’s rare to see people out in their pajamas outdoors. Most women style their hair daily and invest in haircare tools that promise sleek, shiny hair. From high-end blowdryers upwards of tens of thousands of yen to hair curlers and straightening irons, personal grooming is an integral part of daily life.
The ReFa Power Straight Iron Pro delivers salon-quality results with a focus on both innovation and accessibility. This high-performance straightener features a 38-mm-wide carbon-layered plate designed to evenly distribute heat through the hair without causing damage. The advanced heat sensing technology ensures a smooth, shiny finish with consistent results from root to tip, creating a flawless, radiant shine that is visible from all angles. Equipped with a "Line Light" to illuminate the hair, the iron ensures precision even at the roots, where curls and waves can be harder to tame.
Additionally, the introduction of the ReFa Hair Iron Case, a heat-resistant storage case, makes it even easier for users to store their tools immediately after use.
The Power Straight Iron Pro will be available in white and black, priced at ¥33,000 (including tax), and will be released on April 16.
Source: Kakaku.com
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