COVID-19 INFORMATION What you need to know about the coronavirus if you are living in Japan or planning a visit.
Photo: PR Times
new products

Tom and Jerry New Year cosmetics collection celebrates Year of the Rat

5 Comments
By Jess, grape Japan

K-beauty is massive in Japan, with brands such as Etude House and Innisfree becoming a staple of all Tokyo’s fashion and beauty Meccas, including the iconic Takeshita Dori and Shibuya 109.

These companies fit right in with Japan's penchant for cute cosmetics (like Shu Uemura's Pikachu collection from last year for example) as they have plenty of adorable character collaborations of their own. At the moment, Etude House are blessing us with a particularly lucky crossover to celebrate the new year.

The range is called ‘Lucky Together’, and it references this year’s auspicious animal. According to the Chinese zodiac, 2020 is the year of the rat, so as one of the most famous rodents of them all, Jerry has jumped in on this collection of New Year beauty, naturally accompanied by his longtime rival, Tom.

This comedic cartoon duo are an especially fitting match for the collection considering that the traditional legend of the Chinese zodiac also provides as explanation as to why cats and rodents are constantly at odds. Much like an ancient Chinese version of Tom and Jerry, the mischievous rat tricked the cat, causing him to finish the animal race in 13th place and be ultimately excluded from the 12-animal zodiac.

sub3-204.jpg

But Etude House’s cosmetics celebrate both adversaries with super cute character-adorned packaging. The collection includes original colors and products, as well as limited edition versions of the brand’s cult favorites, and beauty tools.

sub5-147.jpg

The Lucky Together Colorful Tattoo Tint and the Lucky Together Two Tone Cheek Dome series are especially cute thanks to the 3D character packaging.

sub9-80.jpg

There's plenty of both cool and warm colors to suit anyone, with a focus on pink and peachy hues which are having a moment in K-beauty right now. With a selection of matte, shimmering and glittery eyeshadows to choose from, there's even suggestions as to which season and skin tone they are appropriate for.

sub1-227.jpg

Currently a popular beauty tool for flawlessly applying foundation, Etude House have also released a playful take on a blending sponge, shaped like a wedge of cartoon cheese.

sub4-165.jpg

The whole collection is already out in Japan and will be around (while stocks last) until Jan 3. They can be chased up instore but watch out, some products are online exclusive.

If you’re not in Japan, don’t fear, the Lucky Together New Year cosmetics are also available on the Etude House international site.

Source: PR Times

Read more stories from grape Japan.

-- Japanese Artist Kazuho Imaoka Gorgeously Illustrates Beautiful Women And Their Cats

-- Local Senior Citizens Build Beautiful Straw “Year of The Rat” Guardian In Front Of Shrine

-- The Perfect Gift For That Workaholic Friend: Sleeping Cats Encourage You To Catch Some Z’s

© grape Japan

©2020 GPlusMedia Inc.

5 Comments
Login to comment

Jerry is a mouse not a rat.

3 ( +3 / -0 )

Jerry is a mouse not a rat.

Great to see Jerry fans stepping up for their guy.

Much like an ancient Chinese version of Tom and Jerry, the mischievous rat tricked the cat, causing him to finish the animal race in 13th place and be ultimately excluded from the 12-animal zodiac.

See, this is why you just can't trust a rodent. I always wanted Tom to get that little pest, but it never happened. There's a metaphor for Life in there somewhere.

2 ( +2 / -0 )

Jerry is a mouse not a rat.

The Chinese character 鼠 means both mouse and rat

1 ( +3 / -2 )

cleo, amazing how you can get a down vote just for stating a straight fact, isn't it? Your post does call into question Chinese abilities in the field of taxonomy, though.

4 ( +4 / -0 )

cleo, amazing how you can get a down vote just for stating a straight fact, isn't it? 

Some on JT don't like facts. And often, it's down (I imagine) to some not liking posters rather than disagreeing with what they're saying. Infantile but there you go.

I love Tom and Jerry, the classic stuff. It started to get a bit staid in the 60s.

3 ( +3 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites