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Trying Häagen-Dazs Japan’s Brûlée Brûlée Brûlée

By Shannon, SoraNews24

Häagen-Dazs ice cream in Japan always seems to nail it, whether it’s mochi ice cream or hojicha latte ice cream, and part of their reliability lies in their straightforward and accurate naming of their flavors. But when our reporter Daiki Nishimoto heard about the new Häagen-Dazs flavor released on October 17, he did a double-take.

It’s called Brûlée Brûlée Brûlée. Not once, not twice, but three times. Just how much crème brûlée is in that ice cream!?

Daiki thought This flavor is also a FamilyMart-exclusive flavor, so Daiki wasted no time in hunting down this mystery. He picked one up for 351 yen, and he could tell it was going to be a good one even before he opened it.

▼ Such is the power of Häagen-Dazs Japan.


He was most curious about where the crème brûlée part would be expressed–was it in the ice cream flavor? Was it just the topping? Or was it everything?


The first thing he noticed when he opened the treat was a cookie-like topping, which turned out to be graham crackers.


Underneath the graham crackers was a thick caramel sauce layer. Daiki tried a bite, trying to get an even mixture of graham crackers, caramel coating, and ice cream.


He was taken aback. He expected a punch in the face of sweetness and crème brûlée, but it turned out to be more like a gentle caress. The custard-like ice cream wasn’t too heavy, and the cracker topping balanced out its moistness.


In fact, Daiki had more of a sense of the graham crackers than the crème brûlée-ness of the ice cream. There was no special flavoring on the crackers, but Daiki couldn’t get enough of their crunch. The cookie was so prominent in Daiki’s mind that he thought it should be called Cookie and Brûlée instead of Brûlée Brûlée Brûlée.

▼ But that wouldn’t be as fun to say, would it?


It’s safe to say that Daiki thoroughly enjoyed this new Häagen-Dazs Japan ice cream. He does think you might be disappointed if you’re expecting a slap-in-the-face-like crème brûlée experience, but if you can get past that, you’re in for one tasty treat. Keep an eye out for it at FamilyMart.

Photos ©SoraNews24

Read more stories from SoraNews24.

-- McDonald’s Japan goes high-class with new line of crème brûlée dessert beverages

-- Turn an ordinary pudding cup into gourmet crème brûlée with this awesome trick from Japan【Video】

-- Mitsuimo tart “caramelized sweet potato tart” ice cream hits the shelves at Lawson convenience stores

© SoraNews24

©2024 GPlusMedia Inc.

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Doggonit. Japan gets all the good food. I'd die to try that ice cream. The only thing the states offer is the 3 flavors that sell sell sell. No creativity to speak of. Lucky Japan.

1 ( +5 / -4 )

We'll probably give it a try. It looks a bit of a mess, but it might taste good. My wife likes ice cream with bits of pie crust etc. in it.

We've bought this creme brulee ice cream several times from the supermarket. It's killer. The caramelized sugar topping is crispy and perfect, and the "custard" up there with a creme caramel from a patisserie.The chocolate one the same company does is also very good. About 350 each.

1 ( +2 / -1 )

Not my cup of tea, I don’t have a sweet tooth you see. Must be a very high sugar content in this, it’s unhealthy

-5 ( +3 / -8 )

I don't like overly sweet ice cream full of bits like cookie dough and crunchy bits. I like ice cream made with proper cream maybe with an added smooth flavour like vanilla or strawberry without using chemical flavours or artificial sweetener or unnatural additives like glucose or corn syrup

1 ( +3 / -2 )

This was pretty good.

4 ( +5 / -1 )

Doggonit. Japan gets all the good food. I'd die to try that ice cream. The only thing the states offer is the 3 flavors that sell sell sell. No creativity to speak of. Lucky Japan.

Yes, we do have all the funky foods! I’m not a sweets guy, but I went to my local FamilyMart and bought this for my partner. She has a sweet tooth, you see. I took it to her office, and she just reported back that it was extremely tasty. She gives it 3 stars.

0 ( +1 / -1 )

Full of sugar and cheap to make…

-1 ( +1 / -2 )

Full of sugar and cheap to make…

Yes! And?

1 ( +1 / -0 )

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