When it comes to snack foods, Japanese companies consistently cook up flavor combinations that would have the rest of the world running for the bathroom. Case in point: a new series of fruit- and veggie-inspired KitKats from Nestle. Some, like sour orange and mango pudding could, in theory, pair well with chocolate.
An "ume-shitake" flavored bar, spotted at our local convenience store in recent weeks, had us raising our eyebrows, but the latest offering really takes the, um, cake. Partnering with beverage company Itoen, the newest KitKat is a “vegetable-enriched” bar made with white chocolate plus apple and carrot flavorings. …Yum?
© Metropolis magazine
19 Comments
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biglittleman
eeeWWWW!
Dewaashita
White chocolate and apple could work, carrot sounds unique, has the element of surprise. I'm not sure I'd want to be that surprised...but whatever.
stirfry
garbage
Bambigirl
Well, there's already seafood inspired icecream...so why not veggie flavored candybars?
scareglow
f.e. the indian cuisine has sweet carrot, and don't forget carrotcake, so that's not that much of a surprise
Patricia Yarrow
KitKat in Japan never ceases to amaze me. Most of them are pretty god. Let's see, what's in my freezer...Oh, look! Apple Vinegar KitKat and, uh, looks like Ume Soda KitKat. Full marks for creativity.
jackseoul
Is this an experiment in new flavouring methods or is it for health purposes? You have to cover the veggies with chocolate before people will eat it? Thanks for nothing!
@Bambigirl,
They can make seafood flavoured ice cream, but I don't have to eat it. Last thing I need is some crunchy tobiko caught between my teeth! Oh, and picking out eel bones make me cringe!!!
gogogo
Instead of making something people like they sell their products based on people will try something once and recycle.
Azrael
I wonder if they have kitkats with tomato and purple cabbage. That would be interesting.
Hephatsheput
stoopid
biglittleman
The strawberry KitKat is good!
zaichik
KitKat really have done some weird and wonderful flavours, haven't they? Apple and carrot isn't a bad combination, but ume and shiitake doesn't appeal, much as I love ume.
Ukhti
I think I'll pass on this one, thank you very much.
moonbeams
i love these things
but i don't like kitkats, nor junk
but i love these ideas and try them all
DenDon
you don't like kit-kats but still buy them. the ideal consumer, they must dream about people like you in Nestle HQ
Patricia Yarrow
Where's the wasabi KitKat???
ChrisBiggins
YUcky wucky . Just the original for me please darlings.This sounds horrid!!!
trente_sylphs
hmm... i think i'd like to see a mochi flavour kitkat.. Come on Nestle, lets quit being so uber creative and actually make something worth eating~!!
<3
mrhog123
Uni Kitcat anyone?