Adidas has released many collaborations in the past with Japanese icons; whether you’re a fan of slaying Titans or into battling Gym Leaders and catching them all, adidas has everything you need. Now, the sportswear giant has turned its attention to something more old school — ukiyo-e, the traditional Japanese woodblock art.
▼ Adidas Originals SST atmos Mt Fuji (14,000 yen)
The shoes, called Mt Fuji, are a result of a three way collaboration between adidas Originals, Japanese shoe store Atmos and Osaka tattoo parlour/art gallery Three Tides Tattoo artist Ukiyoemon, who as his name suggests, is known for his ukiyo-e art. Ukiyoemon’s art mixes traditional Japanese art with modern life, and his Instagram is full of beautiful ukiyo-e style pictures with a present-day twist.
Using the classic adidas model SUPERSTAR as the base, the sneaker is a blue/off white color, with Mt Fuji on the side and fireworks exploding around it. The sneakers are elegantly designed, with Mt Fuji being the centerpiece of the shoe.
These unique shoes are two-toned, with the outer side of the shoes being a slightly deeper tone of blue, and with many more fireworks in the sky. It’s a literal festival for your feet.
The entire outer layer of the shoe is fully decorated, with even the tongue of the shoe displaying an ukiyo-e pattern. The laces are a deep indigo, referencing the Japanese tradition of aizome (indigo dyeing), and the whole shoe is a nod to Japanese culture and design.
▼ See them in action here in this video.
If shoes aren’t really your thing, an ukiyo-e themed jacket (9,900 yen) is also being released. The jacket has a collection of ukiyo-e images on the back, with the Adidas and Atmos logos overlaid on top.
The shoes and sweater go on sale on Saturday at Atmos stores and online.
Related: Atmos
Source: PR Times
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6 Comments
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Strangerland
Those things are going to sell for a pretty penny, easily.
toolonggone
Even if everyone were as tied to the type of gender appeal as what you're suggesting, it's still an odd thing to say since 49.6% of the world's population is female. And, if the appeal of Adidas trainers is to mostly to male collectors, surely the colouring isn't that important anyway since most collectors wouldn't be wearing the shoes but rather saving them or selling them.
Ah_so
Some Adidas trade for high prices, even second hand - there is a huge following. However, they appeal more to a male "collector" type, and I think the colouring on these is too effeminate to have abroad appeal.
aleef
Most of us want to wear shoes, but I guess going barefoot is an alternative for some.
kyushubill
The things rich people waste their cash on.