One of the best offerings on the Japanese fast-food landscape is the Zeppin Cheeseburger from Lotteria. Simply, beef, gouda, and cheddar cheese on a bun. Granted it’s a lot of cheese, but the Zeppin Cheeseburger foregoes all the flavor and texture distractions of sauces and vegetables to offer pure meat and cheese satisfaction.
And now this can be enjoyed in chip form, thanks to a collaboration with major chipmaker Calbee. However, we will won’t be seeing Calbee Potato Chips Lotteria Zeppin Cheeseburger Flavor like we did back in 2015. Instead Calbee Potato Chips Lotteria DoubleZeppin Cheeseburger Flavor has hit the shelves.
While that sounds great, it raises the question: what’s the difference between “cheeseburger” flavored potato chips and “double cheeseburger” flavored potato chips?
Looking at the burger counterparts, the flavor is essentially the same, it’s just that you get more of it with a double cheeseburger. So how does that translate to the language of potato chip flavors?
To find out, our reporter Seiji Nakazawa contacted a Calbee rep:
“So for your Double Zeppin Cheeseburger flavor chips, how did you get the ‘double’ feeling? For example, is the Double Zeppin Cheeseburger chip all thick-cut and super-rippled so that the regular Zeppin Cheeseburger chip looks thin and weak in comparison?”
"Both the chips and ripples are the same size. The taste is better. We’ve raised the juiciness of the beef flavor and the sharpness of the cheese.”
“You mean it’s a richer cheeseburger taste?”
“Yes, that’s why it’s double.”
So there you have it. Calbee Potato Chips Lotteria Double Zeppin Cheeseburger will have an enhanced beef and cheese flavor from their previous run. This is great news as so-called “cheeseburger chips” are often just barbecue sauce and cheese flavored. These promise to have a really meaty taste to them instead.
So, head on out to your nearest Japanese convenience store for some Double Zeppin Cheeseburger potato chips when they come out on 22 July and get a coupon for 150 yen off a real Double Zeppin Cheeseburger combo at Lotteria on each bag.
It should also prepare you for when Calbee refines their taste even more and achieves Zeppin Tower Cheeseburger flavor potato chips.
Source: Calbee
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© SoraNews24
9 Comments
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kurisupisu
Well, there’s no accounting for bad taste.
Nippori Nick
It's common in certain parts of North America...restaurants in some parts serve them that way. Also good at picnics, at the beach etc. Not as greasy as wolfing down french fries etc.
Jeff Huffman
Who cares?
FizzBit
How do they get away with calling it cheddar cheese on the burgers. I’m sure it’s the prepackaged sliced process milk and oil with flavorings and colorings. Cheeseburgers YUCK! Unless it’s real cheddar.
Open Minded
That the only think to read: FLAVORED blablabla!
No cheese has ever seen these junk food potato chips.
Luddite
Neither taste like cheeseburgers, so the double one is twice the disappointment.
kurisupisu
Who eats a hamburger with ‘potato chips’ ?
French fries or real thick chips,yes!
Trying to keep costs down!