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Yebisu’s cold-detecting beer cans

8 Comments
By KK Miller

Nothing says, “Thanks, Dad,” like a perfectly chilled beer.

With Mother’s Day having come and gone, it’s time to start thinking about the dads and father figures of the world. Some of them might be hard to buy for and there are so many gifts to choose from, but we’ve got a new special gift that you can add to the list: cans of Yebisu beer that change color.

As a special treat for Father’s Day, Yebisu, a division of Sapporo, is producing a limited-time can that features a necktie and a rose on it. When the beer is room temperature (the wrong temperature), they remain white, but cool the can to below 10 degrees Celsius (50 degrees Fahrenheit), and the tie and rose turn a manly shade of pink. This Yebisu beer contains 5% alcohol.

If you are a father, you know your heart melts a little bit when your loved one brings you a nice cold brew. Now you can know for certain that it’s just the right temperature. But be sure to specify that you want the beer with the pink tie and rose, or else you might end up with an actual pink tie and flowers — and those contain exactly zero percent alcohol.

Source: Entabe

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8 Comments
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Beer in glass always tastes better so a nicer thing would be to make more beer available in bottles rather than tins. Do these tins have BPA in the lining?

1 ( +2 / -1 )

Color-changing temperature beverages have been around awhile

-1 ( +0 / -1 )

Color-changing temperature beverages have been around awhile

You are correct. I remember drinking beer in Korea about 15 years ago that had a blue pattern on the label that only showed up when the beer was cooled to the correct temperature.

1 ( +1 / -0 )

and those contain exactly zero percent alcohol.

Good...for hospital supply (!)

0 ( +0 / -0 )

Color-changing temperature beverages have been around awhile

With this product it seems the cans change color, not the beer.

0 ( +0 / -0 )

****This deserves a prize for one of the most stupid , useless ideas ever.

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This deserves a prize for one of the most stupid , useless ideas ever.

Why? You come with the beer that is a little warm. You put it in the big bucket of ice-cold water. You watch to see which can changes color first. You pick it up. Can there be a more noble purpose for science?

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a manly shade of pink

now that's something that would get a laugh out of a bunch of people I know. though I think pink can be just as manly as any other color personally.

As for the Color changing cans, I'd have to agree with other posters here this isn't anything new, we've had them over here for at least 6 years now. https://www.youtube.com/watch?v=1MTY2qx3tJA

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