Yokohama gets its very own KitKat

It’s never a quiet day at Nestle Japan, where the creative team is constantly looking for new and exciting ways to add to their already extensive range of best-selling KitKats.

One of the brand’s most popular collections is the “Gotochi” (“Local”) series, which captures the flavors of local specialties and packages them up in the familiar chocolate-covered wafers we’ve grown to love. So far, we’ve seen places like Hiroshima honored with a maple-leaf-shaped manju cake KitKat, and Yamanashi celebrated with a shingen mochi rice dessert variety, but now it’s time to take a look at the latest addition to the collection.

▼ The Ariake Yokohama Harbour Marron Flavor

The new chestnut-flavoured KitKats come in packs of nine, and are sold in cute carry boxes that feature a wave design and images of a sailor’s hat and a streamer-lined cruise ship, to capture the spirit of Yokohama.

If the cruise ship looks familiar to you, that’s because it’s the same image used on a well-known local sweet souvenir made by famed sweet company Ariake. Called the Ariake Yokohama Harbor Double Marron, this Japanese chestnut cake is shaped like a ship in honor of the port city, and the image on the package is said to be modeled on the largest ocean liner in the world, the RMS Queen Mary 2.

The small sponge cakes are filled with chopped Japanese chestnuts and Japanese chestnut paste, and are loved by many for its sweet, mellow flavor. Now people from around the world who visit Yokohama and Kanagawa Prefecture, where the city is located, will be able to enjoy the taste of this famous local souvenir in the form of a tasty KitKat.

Given that chestnut-flavored goods spike in popularity during autumn, now is the perfect time for this new release to set sail. Each box costs 800 yen, plus tax, and they are available at the Ariake head store and branches directly managed by them. The new KitKats will then appear at souvenir stores around Kanagawa Prefecture from Sept 11.

Source, images: Nestlé Japan

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