New Products

Ultra-long coreless toilet paper rolls cut waste and reduce carbon footprint

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Japanese paper manufacturing company Marutomi Seishi Co Ltd has launched Penguin Coreless Ultra-Long MAX Pulp Sextuple Length 300-meter Single-Ply 2 Roll packages of toilet paper. The rolls are the longest in their Penguin Coreless Ultra-Long series, and according to their research, among the longest toilet rolls currently on the market… Read

New Products

This gadget lets you enjoy flowing noodles solo

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If you watch a lot of TV dramas or anime, or even if you’ve just played a lot of "Animal Crossing: New Horizons," you’ll be familiar with nagashi somen or flowing noodles. It’s a summer tradition where bamboo chutes are set up in a winding pathway so that water can run down them, whereupon… Read

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All-in-one home izakaya grill and sake heater turns your table into a Japanese pub

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Izakaya, or Japanese pubs, are home to a wide variety of tasty snacks and drinks, but for many one of their chief allures can be summed up in the word senbero. The word is a portmanteau of the Japanese words sen-en (1,000 yen) and bero bero (drunk), and essentially means… Read

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We try peach-flavored potato chips

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When it comes to potato chips, Japanese makers sure are good at coming up with unique and interesting flavors. Whether you want meaty flavors like karaage fried chicken, savory flavors like tonkotsu ramen, or chips with a kick like wasabi beef, there’s guaranteed to be something out there for you. There are even sweet… Read

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Orion beer gives a toast to sea protection with pristine blue Southern Star cans

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For beer lovers in Okinawa, the go-to is Orion Beer. The mild and fresh lager is a very common sight among those enjoying the beautiful beaches of Japan's southern island, and now the brewery seems to be doing what it can to remind people to not take the idea of… Read

New Products

New line of shopping bags and gift boxes from Cosme Kitchen use sustainable materials

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Cosme Kitchen's new line of shopping bags and gift boxes feature a "genderless" design in refreshing shades of blue. They're made with natural materials which will minimize the environmental impact when they're disposed of. Even the ink used for coloring is plant-derived. A new envelope size package is also available,… Read

New Products

Free your smile with this clear mask

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With people around the world wearing masks in public places for over a year now, we’ve all just had to get used to it. Most businesses in Japan display signs asking for their customers’ cooperation to wear a mask while on the premises. And while a variety of masks have… Read

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Japanese company releases bamboo toothbrushes in campaign against plastic waste

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As part of what appears to be a growing trend to embrace Sustainable Development Goals (SDGs) in the country, last month Japan saw the release of the world's first foldable disposable paper razor. The razor may now be getting a restroom partner in efforts to reduce single use plastics with a… Read

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Lindt Japan’s new green tea chocolate drink contains ‘Sky Matcha’ grown on Shizuoka mountains

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Lindt is known globally for their high quality chocolate, but their Japanese branches have some particularly inventive beverages which are surely the envy of chocoholics everywhere. Previously we’ve seen elaborate sakura creations, and luxurious matcha hot chocolate for Christmas. Their latest release celebrates not only chocolate, but a specific type of Japanese… Read

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Power up like Godzilla with new limited-edition Godzilla Energy Drink

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"Godzilla vs. Kong" has been out in theaters and on HBO MAX in the U.S. for a few weeks now, and its Japanese premiere is right around the corner. So in celebration of the latest Hollywood Monsterverse film, Japanese vending machine company and drink vender Cheerio Japan is selling a limited-edition Godzilla energy drink.… Read

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