Business emails deleted? Some advice to get yours read

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Is this a joke?

”"Why Being Smart Sabotages Your Business" or "My Mom Thought I Was Crazy."?

This is click bait such as one might find in Business Insider or spam, and I don’t know of anyone in a successful business who would open an email about someone’s mom.

Sorry, the author this author has never actually written a successful business email, and there are no facts that show the effectiveness of one over the other. Try again.

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