I recently read a post on the blog superhappyawesome in which they spoke about how the video for the Black Eyed Peas song, "Just Can’t Get Enough," was filmed in Japan and may have elements taken from the film "Lost in Translation."
Well, this got me thinking about all the videos that feature or are inspired by Japan and as I was listing them, the videos just seemed to pile up. It seems that today’s music artists are queuing up to feature Japan or its pop culture in their videos.
From Lady Gaga to Kanye West, there are not many modern pop artists who haven’t done “the Japan thing.” This says a lot about how Japan is perceived to the rest of the world. It’s modern, it’s cool, and it’s fun. If you are trying to show your fans that you are the newest biggest thing, then you cannot go wrong with including Japanese style in your videos and why not?
Japan not only brings us some of the latest fashion, technology and art, but its music industry is one of the most sophisticated and cutting edge in the world.
One of my favorite videos is "Stronger" by Kanye West. Not only does this include an ultra-modern Japan-themed video but even the cover art of the single features artwork by Japanese artist Takashi Murakami. This video is full of shots of neo covered building and filmed on location in Harajuku clothing store Billionaire Boys Club/Ice and Aoyama-based clothing store A Bathing Ape, with constant flashing imagery of Japanese texts, including real motorbike gangs. The video also has a lot of scenes that pay homage to the 1988 anime film "Akira."
This trend in music and Japan continues to be ever more present in modern music and does not show any signs of going away. You can look back at earlier artists such as Gwen Stefani because her music videos were covered in Japanese art and style. Stefani even brought out a clothing range inspired by Japanese clothing and her backing dancers were the Harajuku Girls. Therefore, she could not have been anymore Japanese if she had tried.
The list seems to be endless of videos or artists that use Japan for style and image and it looks set to continue. I, for one, cannot get enough of it!© Modern Tokyo Times