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Often in error but still seductive: Why we can't quit election polls

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By W Joseph Campbell

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Always found it surprising why any voter needs to know what the polling results are constantly prior to the election. Of course it's plenty useful to the electorate but I would presume they look at the data itself rather than read the news story.

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Polls are easy to do poorly and in high demand for the politically inclined which should be everybody as the election approaches. I think the answer is for the law to help these companies reach all cell phone users. I believe they are currently restricted to landlines which wildly skews the results.

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