At some point, most expats in Japan have a rare moment of inspiration; “Now that would definitely be a hit in Japan!” we say confidently, or “Why didn’t anyone think of that before?”
Indeed, great ideas abound but few of us have the courage to bet our livelihood on them. This article is written for those of you who have come up with a business idea and want to see how good it is. Be warned, this article asks some difficult questions to challenge your idea. But if you still have confidence at the end, then you might just be on to something! So let’s start with a reality check.
Read more here by Marcus Yeung, founder and CEO of Smooch Japan KK, the pioneer of the smoothie market in Japan, as well as ConceptBank KK which is an investment company bringing hit business concepts from overseas to Japan.© Japan Today