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Sexy guys and English lessons make for one bizarre shampoo ad campaign

By Kay

Yes, this really is a story that involves hot guys, floral-scented shampoo and English lessons. But, you may be wondering, how did such an unlikely combination come about? Well, ladies and gentlemen, meet Ricky, Matt and Justin, the “hot (ikemen) English teachers” who are now promoting Herbal Essences shampoo in Japan by giving offbeat English lessons in a series of videos brought to you courtesy of P&G. And these most definitely are not your typical language lessons.

Sure, I know these guys are just doing their jobs, but these videos have to be some of the most hilarious (in an outrageous and crazy way) stuff I have seen … EVER, and we just had to share it with you. Presenting: the “Hot-looking Teachers’ Dreamy English Lessons” (Ikemen Teacher No Uttori Eikaiwa)!

Believe it or not, there are seven English lesson videos in all, each on a separate theme. In each video, one of the three “hot teachers” introduces English phrases, mostly pick-up lines, that are related to the theme that women may (or may not) want to use in various situations when traveling abroad. Parts of it are in Japanese, but since they’re just explaining the English phrases, we think you’ll be able to get the gist of what they’re saying.

How weird and funny is that? Especially the introduction showing the three men striking crazy poses at the beginning of each video.

All right, maybe some of the phrases are worth learning if you’re studying English, and there’s no denying the three teachers are all good-looking and seriously ripped, but do they really have to give their lessons bare-chested? Well, according to P&G, they actually went through some serious physical training before shooting the videos, so I guess we have to at least give them credit for the effort they put in. It can’t be easy getting into that kind of shape, after all.

Oh, and you probably noticed they put in a sentence that mentions Herbal Essences shampoo at the end of each video, but after seeing the videos multiple times and crying with laughter, we still have no idea what English lessons given by bare-chested hot-looking men have to do with floral-scented shampoo! (And just so we don’t forget this is a commercial for a shampoo, we thought we’d mention that P&G’s Herbal Essences products in Japan apparently come in three types — the “Green Garden” collection perfumed with the scent of fresh greens in early summer, the rose-scented “touchable smooth” line, and the “touchable moisture” line that contains lavender and honey.)

Sources: YouTube, Herbal Essences special website

Read more stories from RocketNews24. -- Ladies, Please Don’t Be So Blatantly Disappointed With Your Delivery Man -- 98-Year-Old University Student Puts the Youth of Today to Shame-- Japanese Men and Women Rank Which Countries They’d Look to for a Mate

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I hope they got paid for doing these ads (but not much based on the quality!).

-1 ( +0 / -1 )

Sweet mother of Jesus! It looks like a gay AV from Eastern Europe, especially at 00:10. Not sure how much students will learn, but certainly good to see something aimed at gays and straight women, for a change.

0 ( +2 / -2 )

Yes, I know, totally gay (and gokai should know). I'm pretty sure most viewers are guys. Gay guys.

0 ( +2 / -2 )

Hee hee! These ads are hilarious!

1 ( +2 / -1 )

Sorry guys you acting is as cheesy like my sweaty feet! You are certainly not going to win any BAFTA s but I am sure your going to get some young ladies throwing them self’s at you, (jammy sods). Remember guys don’t give up the day job just yet!!

0 ( +1 / -1 )

I'm sexier than these lady-boys.

0 ( +2 / -2 )

I'm sexier than these lady-boys.

That's what all the insecure people lurking behind the computers say!

2 ( +2 / -0 )

This is so hilarious, I'm a straight woman, but even I find these ads so gay...

2 ( +3 / -1 )

I find these guys disgusting, not because they seem gays (I have nothing against gays), just because they are not my type at all and their attitute isn't sexy, is stupid. xD

-1 ( +1 / -2 )

Well, this should exactly what japanese women are demanding for - soft & cute young men :P Just as most japanese males are - here everything needs to be kawaii.

0 ( +1 / -1 )

Mmmmmm. So sexy. These guy's are hot. ;p

0 ( +1 / -1 )

I find these guys amusing, not because they seem gay (they don't seem particularly gay), just because they are not my type at all and their attitute isn't sexy, it's funny. They're laughing at themselves. If we can't laugh at ourselves, we're lost.

1 ( +2 / -1 )

Gay? not that I can see, just some guys joking about I think. If they need fat hairy guys to do it I'd give it a go hahahaha

1 ( +1 / -0 )

Joyce and Cleo... don't give us that ... you both are glued on them guys and you know it!!

0 ( +0 / -0 )

This is a news? Yawn....

0 ( +1 / -1 )

They are more boring than the shampoo bottles that could have been filmed instead. Seen only 15 seconds and fell asleep, so I've not been till the punchline. Tell me that gives shiny hair to... white board brushes ?


No, asexual, transparent, empty.

1 ( +1 / -0 )


I can't speak for Cleo, but these guys are not my type, I like tall and slim, Jeremy Irons's tall and slim, yukihiro (from L'Arc~en~Ciel) tall and slim (well I'm 155 cm so everyone is taller than me...

Besides, I said that the ads were gay not the guys in them...

0 ( +0 / -0 )

I don't get the part where they keep licking the points of their neck-ties... One time it looked like he was trying to be sexy but knew he wasn't even as he did it, which just made it seem stupid, another time he looked like he was trying to act hungry but it wasn't good acting so I wasn't sure if it was by accident, and really he was trying to do sexy.

But even if they were convincingly sexily licking or hungry, it would still just be... weird.

0 ( +0 / -0 )

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