Hyatt has launched "The Big Welcome" - a global initiative that celebrates the introduction of an enhanced, more generously welcoming Hyatt Gold Passport guest loyalty program.
With "The Big Welcome," Hyatt has also launched a 10,000 free nights sweepstakes and a larger-than-life 365 night giveaway – in three regions worldwide – for a total of 31,095 free Hyatt nights.
“‘The Big Welcome’ is the way in which we have chosen to introduce travelers, and especially our existing Gold Passport members, to our redesigned Hyatt Gold Passport loyalty program. At a time when others may be tempted to cut back, we consider these enhancements a long-term investment in our business,” said Mark S Hoplamazian, president and chief executive officer of Global Hyatt Corporation. “Three people will win 365 free nights, 30,000 people will win one free night (10,000 in each of three regions around the world), and countless others will have a chance to experience Hyatt world-class hospitality through our new programs. This is our way of showing our dedication to creating a unique, comfortable and welcoming experience for all guests.”
"The Big Welcome" contest asks the question “How would you spend 365 free nights at Hyatt to create an unforgettable experience?”
Three people (one person in each of North America, Europe and Asia) will win 365 free nights at any Hyatt hotel around the world. Whether you want to travel the globe, host a big family reunion or wedding at an exotic location, or leave it all behind to live in the hotel life for a year, Hyatt has got you covered.
Contestants will be asked to submit a 250-word essay describing how they would create an unforgettable Hyatt experience. Essays will be awarded a maximum of 40 points for originality; 40 points for creativity; 10 points for incorporation of Hyatt brand attributes and 10 points for organization/clarity and grammar. To help tell their story, entrants have the option to submit video, audio, photo, or an original drawing to earn up to (5) bonus contest points.
The 365 free nights can be used at any Hyatt hotel worldwide (valid through June 30, 2014). To help winners make the most of this once-in-a lifetime experience, Hyatt will also provide the winner with 1 million frequent flyer airline miles to be applied to a Hyatt Gold Passport travel partner.
To enter the contest, participants can visit TheBigWelcome.com, enter their Hyatt Gold Passport Number or enroll in the free Hyatt Gold Passport program. The contest began on April 2, 2009 and entries must be submitted no later than May 13, 2009. All entries will be judged by Hyatt agency personnel in a Preliminary Round and up to 20 entries will advance to the Semi-Final Round, where visitors to TheBigWelcome.com will then have the chance to select the Top Five entries through online voting. The final Grand Prize winners will be announced on or around June 12, 2009.
One Grand Prize Contest Winner will be selected per region (North America, Europe and Asia).
Furthermore, 30,000 people (10,000 people per region – North America, Europe and Asia) will also have a chance to experience Hyatt hospitality firsthand and at no cost to them. One Hyatt Gold Passport Free Night award (valid through June 30, 2010 at any Hyatt Hotel worldwide of the winner’s choice) will be awarded to 30,000 people selected at random from all eligible entries received during the promotional time period (April 2, 2009 to May 13, 2009).
To enter the sweepstakes, participants can visit TheBigWelcome.com, enter their Hyatt Gold Passport Number or enroll in the free Hyatt Gold Passport program. Sweepstakes daily prize winners will receive notification by email approximately one day after being selected and the prize will be credited to their Hyatt Gold Passport Account within four to five business days after the confirmation email is received.
Contestants must enter the Contest and the Sweepstakes separately in order to participate in both competitions. Entry into one promotion does not automatically enroll a consumer into the second promotion.© Japan Today