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Hyatt Centric Ginza Tokyo opens

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Hyatt Centric Ginza Tokyo, the first Hyatt Centric branded hotel in Asia, opened on Monday.

The Hyatt Centric brand, which means being both “in the middle of the action” and “in the know”, launched in January of 2015 in North America. Hyatt Centric Ginza Tokyo will mark the introduction of the brand to Asia, joining the portfolio of 16 hotels worldwide in central cities like Chicago, New York, Los Angeles, and Miami.

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The hotel's entrance

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The reception area

In partnership with Orix Real Estate Corporation and operated by Hyatt Hotels Corporation, Hyatt Centric Ginza is located in Ginza on the prominent Namiki Doristreet, a world-renowned shopping district where the latest trends in fashion, culture, and food meet everlasting tradition. Guests are steps away from discovering the cultural experiences, local tastes, and sights unique to the Ginza district. The hotel will serve as a launch pad for adventure in the heart of Tokyo, leading guests to the best of what the destination has to offer.

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Namiki, the hotel’s restaurant and bar located on the 3rd floor, is where guests gather to socialize in a place where time and space flow freely without inhibition. In the dining area, hotel guests will enjoy a hearty breakfast or lunch, and in the evening, will see the space transform into a lively place serving up simple yet stimulating contemporary oven dishes made with locally sourced ingredients.

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The bar area is where thoughtfully created signature cocktail experiences that reflect the vibrant energy of Ginza can be enjoyed with friends, colleagues and new acquaintances over great travel stories and conversations.

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Interior design firm Strickland, led by Yohei Akao, created the vision for the hotel’s interior. Strickland uses Ginza’s storied past and the hotel’s history as the renowned Asahi Shimbun publishing company as inspiration for the design of Hyatt Centric Ginza Tokyo. The artwork and design of the guestrooms, entrance, and dining area are creative interpretations of the hotel’s roots with the publishing industry and the city’s continuously transforming relationship with tradition and innovation. The 164 guestooms and suites offer modern design with ultimate comfort in mind. The artwork that adorns the hotel illustrate the four defining pillars of Ginza—landscape, fashion, entertainment, and media. There are five room types including three for suites, each designed to fit the needs of millenial-minded travelers.

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The 127 m² Namiki Suite situated on the 12th floor boasts a terrace overlooking Namiki Dori street, a teppan kitchen and dining room, as well as a spacious bedroom where modern explorers can relax and recharge whilst staying in the center of all the action.

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For reservations, call (+81) 3-6837-1313 between 8 a.m. and 8 p.m.

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Where does this sit in the Hyatt hierarchy?  Above Grand?  Below Park?  And vs Andaz, their "boutique" brand?

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They key part of the marketing here is location - busy downtown areas - hence the name Centric. From the interiors, Centric seems to be competing with Conrad and perhaps cannibalizing some customers from Andaz, which is slightly more upscale. Grand Hyatts are usually larger, and Park Hyatt a bit more old-fashioned by comparison.

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