ANA cuts carbon footprint by transitioning to digital format for printed publications


All Nippon Airways (ANA) will begin offering its in-flight magazine of ANA Group, TSUBASA -GLOBAL WINGS, and other onboard printed publications available on the internet and on the ANA mobile application. Set to begin in April, the transition to digital-only will result in the reduction of approximately 1,540 tons of paper emissions per year.

"ANA has always focused on embracing the latest technology and this transition to digital format will increase flexibility for passengers and further supports our commitment to sustainability," said Hideki Kunugi, Executive Vice President, Customer Experience of ANA. "This is really a win-win for passengers as the move to digital allows us to significantly increase our selection of media while increasing hygiene in lounges and aboard aircraft."

The decision to remove physical copies of TSUBASA -GLOBAL WINGS and other printed materials not only increases hygiene but it is just one of many recent policies that ANA has implemented to advance its ANA commitment to the U.N. Sustainable Development Goals. ANA says it has consistently prioritized the elevation of ESG standards, working to become a responsible partner for sustainability as it improves the travel experience.

With society becoming more connected, ANA says it will continue to innovate by further digitizing products where possible. The design of TSUBASA -GLOBAL WINGS- has changed to make it easier to read on screens, and language accessibility options make content available in Japanese, English, and Chinese, similar to the original paper format. Customers can browse anytime, anywhere, regardless of boarding or not.

In addition to offering a digital version of TSUBASA -GLOBAL WINGS, ANA will offer passengers digital copies of magazines and newspapers that were previously only available in physical form. Passengers can download digital copies of their favorite magazines on the ANA smartphone application up to 24 hours before scheduled departure, with the content remaining accessible until 24 hours after the scheduled arrival time.

The contents are recommended to be downloaded using an internet connection at home or at the airport before flight. With the inclusion of digital access, ANA is expanding its library of newspaper and magazine options to include media from a broader range of languages which will fulfill the requests from variety of passengers.

© Japan Today

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Good idea. The printed magazines were outdated and available on board in digital form. No need to print that anymore. Or give it to passengers who ask for it.

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If you haven’t got a smartphone?

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