ANA has launched its “Is Japan Cool?” website. The “Is Japan Cool?” site introduces current Japanese trends through articles and video clips of people, places, and social phenomena.
Sumo, carousel sushi (low-priced sushi served on a circulating conveyor belt), maid cafés and comic book cafés are just a few examples. Visitors to the website will judge if the featured items are “cool” or “not so cool.” The site was designed to spark interest in Japan, deepen understanding, and encourage people to visit.
ANA is also running a “Cool Campaign," which gives website visitors the chance to win free round-trip tickets to Japan.
Since the Great East Japan Earthquake on March 11, 2011, ANA has been striving to increase tourism to Japan through a wide variety of approaches, including a campaign to attract students from abroad.© Japan Today