In cooperation with the Japan Sake and Shochu Makers Association, ANA will serve Kokushu at special booths in ANA lounges at Haneda, Narita, and Kansai Airports. Kokushu is a term used to describe the authentic alcoholic drinks of Japan: sake, shochu, and awamori.
Kokushu will be served until February 2018 as part of a long-term collaboration. ANA lounges will serve Kokushu from a different prefecture every three months, covering the local liquors of all 47 prefectures over the 4-year period. Each Kokushu booth will have a screen displaying special images and information on Kokushu to introduce the concept to international travelers.
Shigeyuki Shinohara, Chairman of Japan Sake and Shochu Makers Association, commented, “I am very grateful for the opportunity to promote Kokushu to international customers and allow them to enjoy these traditional Japanese beverages in a relaxed manner.”
Osamu Shinobe, President and CEO of ANA commented, “ANA has implemented various campaigns to promote Japanese culture, traditions and values to international passengers as part of our ambition to provide a bridge between Japan and the rest of the world. I am delighted to be collaborating with Japan Sake and Shochu Makers Association on this exciting project.”© Japan Today