In cooperation with the Japan Sake and Shochu Makers Association, ANA will serve Kokushu at special booths in ANA lounges at Haneda, Narita, and Kansai Airports. Kokushu is a term used to describe the authentic alcoholic drinks of Japan: sake, shochu, and awamori.
Kokushu will be served until February 2018 as part of a long-term collaboration. ANA lounges will serve Kokushu from a different prefecture every three months, covering the local liquors of all 47 prefectures over the 4-year period. Each Kokushu booth will have a screen displaying special images and information on Kokushu to introduce the concept to international travelers.
Shigeyuki Shinohara, Chairman of Japan Sake and Shochu Makers Association, commented, “I am very grateful for the opportunity to promote Kokushu to international customers and allow them to enjoy these traditional Japanese beverages in a relaxed manner.”
Osamu Shinobe, President and CEO of ANA commented, “ANA has implemented various campaigns to promote Japanese culture, traditions and values to international passengers as part of our ambition to provide a bridge between Japan and the rest of the world. I am delighted to be collaborating with Japan Sake and Shochu Makers Association on this exciting project.”
© Japan Today
6 Comments
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Stephen Knight
Not to be confused with German sake or French shochu...
Carlos Godoy
I was in the Delta lounge at Narita and they had Sake available.
ANA is only starting this now?
Akula
A good idea I reckon. Why not? Haven't been in many airport lounges due to flying economy 95% of the time, but having a few drinks before a flight is always a good idea.
theResident
@Carlos: ANA have had dedicated Sake/Shochu bars in their lounges for a long time. Read properly...'special booths'. Lovely, you stay flying Delta, more seats for me on a decent airline!
Elbuda Mexicano
Are these drinks for free, are they included with the airline ticket prices??
Carlos Godoy
@theResident: We may even see each other as I ride ANA. I was simply a guest at the Delta Lounge.