On March 12, leading figures from politics, the media and the travel sector will meet at the first ITB Berlin Media Summit to discuss issues concerning the future of communications in the tourism industry. How will travelers and tourists of the future obtain their information? Will the role of the traditional media as a disseminator of information decline? What future lies in store for travel journalists?
Wolfgang Clement, former Federal Minister of Economics and Labor, and as a trained journalist for many years the editor-in-chief of various daily newspapers, will deliver the keynote address.
Sales of traditional media such as daily newspapers and magazines are plummeting, and social media such as Facebook, which currently has more than 350 million users worldwide, are dramatically changing the way people communicate. Dr Martin Buck, Director Competence Centre Travel and Logistics at Messe Berlin, said, “Changes in the way that the media are used will compel media companies to adopt a new way of thinking. Magazines are disappearing from the market, publications contain fewer pages, the daily papers are clearly losing their appeal, and their readers are turning to the internet. Quality journalism seems to be falling by the wayside. Meanwhile, an uncertain travel industry is asking: How do we reach the consumer? At the ITB Media Summit we want to start people thinking, and provide some answers.”
Benjamin Jost, founder and Chief Executive of TrustYou, a search engine for Internet ratings, says: “The growing popularity of internet rating portals for hotels and travel recommendations via friends and social media have placed traditional forms of advertising and the tourism media under unprecedented pressure.”© Japan Today