Since receiving the highest-possible rank of three stars from the Michelin Voyager Pratique Japon 2007, Mount Takao has drawn over 2 million annual visitors as one of Japan’s most famous mountains. On holidays and weekends, 20% or more of these visitors are foreign inbound tourists or residents of Japan.
Despite this widespread popularity, surprisingly, a foreign-language brochure featuring Mount Takao had not yet been published. To remedy this, the Hachioji Tourism Association has created a free English-language guide & map to more widely publicize Mount Takao’s features, attractions and access, and also to facilitate safe, secure travel and recreation on the mountain. The brochure was planned and produced by Omega-Com Inc, a Tokyo-based multilingual communications service company specializing in tourism.
The brochure is a half-A4 size and contains eight full-color fold-out pages, making it easy to use whether on a desk or on the go. The cover features photos of Mount Takao throughout the four seasons. The inside pages contain introductions and photos of the mountain’s main features and sightseeing spots.
The center of the brochure is a scale map that allows visitors to see the mountain’s accurate geography, directions and distances. Surrounding the map are short introductions and photos of more places to see, along with details about the mountain’s unique plants, animals and seasonal events.
Another feature of this guide & map is that it was produced with the cooperation of the major non-profit and private entities involved with Mount Takao. Previously, many similar free brochures were produced by a single tourism association and a private firm, but this production brought together the sponsorship of the principal organizations and companies related to the mountain such as Yakuo-in Buddhist Temple, JR East, Takaotozan Railway. Keio Electric Railway has also cooperated in distribution of this guide & map.
The Hachioji Tourism Association hopes to use the guide & map to promote interest in and understanding of Mount Takao’s features and attractions, and to invite more non-Japanese visitors. To this end, the association will distribute the brochure to approximately 300 foreign organizations in Japan and the overseas offices of the Japan National Tourist Organization (JNTO).
The guide & map is available by telephone request to the Hachioji Tourism Association (042-643-3115), in JNTO’s Travel Information Centers, in the Tokyo Tourism Info Center located inside the Tokyo Metropolitan Government Building and at major hotels in Tokyo.© Japan Today