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Expedia, Rakuten to team up for Japanese house lodging service

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many of them would need renovation work.

All of them would, it would be cheaper to build a new house.

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This sounds like a very upmarket operation for wealthy older customers, a bit like what has happened to machiya in Kyoto.

As gogogo says, the renos they are asking for to certify the houses will be extensive and very expensive, but if you get the occupancy, I think it would still be lucrative because they are going to charge premium rates. If you just want to go to inaka, you only have to jump on a train and pay buttons to stay in a minshuku somewhere, but there are increasingly a lot of heavily branded operations charging an arm and a leg for glamping, unstrenuous outdoor activities (SUP on flat water, rafting on a lake with your dog, etc.), and uber posh onsen hotels (Hoshino resort etc). Inaka for the rich, so to speak. I bet these kominka will charge 50,000 yen a night minimum.

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For many a lot of modernisation would be required. Many do not even have flush toilets. Most use well water that may not be up to standard. Will they need to abide by the same fire regulations as Airbnb hosts?

Maybe the biggest problem is that most kominka are far from a station and probably hard to get to without a car.

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